K-Pop Group TWICE Lights Up 'The Tonight Show' With 'Strategy' Performance

The nine-member group's appearance marks their third time on the late-night program.

Feb. 24, 2026 at 6:59am

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The K-pop group TWICE made an appearance on The Tonight Show Starring Jimmy Fallon, performing their hit song "Strategy" with sharp choreography and stadium-level polish. This marks the group's third time on the late-night program, following previous performances of "The Feels" in 2021 and "Set Me Free" in 2023. The television stop comes during the North American leg of TWICE's THIS IS FOR World Tour, which recently wrapped a three-night run at UBS Arena in New York where the group debuted a 360-degree stage setup, a first for the act.

Why it matters

TWICE's appearance on The Tonight Show is a testament to the group's growing popularity and influence in the U.S. market. As one of the biggest K-pop acts, TWICE's consistent presence on late-night television helps to further expand their reach and introduce their music to a wider American audience.

The details

TWICE's performance on The Tonight Show featured the group's signature sharp choreography and high-energy stage presence. The nine-member act brought their hit song "Strategy" to life on the iconic late-night program, showcasing their talent and professionalism. This appearance marks the third time TWICE has performed on The Tonight Show, solidifying their status as a must-see K-pop act for American audiences.

  • TWICE performed on The Tonight Show Starring Jimmy Fallon on Monday, February 23, 2026.
  • The group recently wrapped a three-night run at UBS Arena in New York as part of their THIS IS FOR World Tour.

The players

TWICE

A popular nine-member K-pop girl group known for their catchy songs, dynamic performances, and growing international fanbase.

The Tonight Show Starring Jimmy Fallon

A long-running late-night television program on NBC that features celebrity guests, musical performances, and comedy sketches.

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What’s next

TWICE's THIS IS FOR World Tour will continue through mid-April with scheduled dates in Atlanta, Montreal, Orlando, Boston, Chicago, Saint Paul, Denver, and Austin.

The takeaway

TWICE's consistent presence on late-night television in the U.S. demonstrates the increasing global appeal of K-pop and the group's ability to captivate audiences beyond their home market in South Korea.