First Fidelity Bank Launches Smarter Digital Banking With Bud Financial

Regional bank partners with fintech to deliver personalized financial insights and tools within its digital banking platform

Published on Feb. 24, 2026

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First Fidelity Bank, a regional community bank serving customers across Oklahoma, Arizona, and Colorado, has successfully gone live with Bud Financial's Enrich and Engage solutions to deliver a more intuitive, insight-driven digital banking experience for its customers. The partnership allows First Fidelity to transform raw transaction data into clear insights that power a suite of embedded Personal Financial Management (PFM) widgets within the bank's digital banking platform, giving customers a holistic, real-time view of their finances and enabling more informed financial decisions.

Why it matters

The deployment reflects a growing industry focus on actionable data and embedded experiences that meet customers where they are, inside their primary banking app, while at the same time positioning financial institutions to deliver more personalized, relevant support at scale. By partnering with Bud, First Fidelity Bank is enhancing its digital capabilities to deepen customer engagement and provide meaningful value that supports financial wellness.

The details

Through the partnership, First Fidelity Bank is using Bud's transaction enrichment capabilities to transform raw transaction data into clear insights that equip the bank with actionable data to personalize engagement, strengthen relationships, and support financial wellness while helping customers better understand their spending. These enriched insights power a suite of embedded PFM widgets within the bank's digital banking platform, including Weekly Summary, Spending Analysis, Balance Over Time, Financial Calendar, Spending Budgets, and Accounts.

  • First Fidelity Bank went live with Bud's solutions on February 24, 2026.

The players

Bud Financial

A leading transaction data enrichment and customer insight platform that is helping First Fidelity Bank deliver a more intuitive, insight-driven digital banking experience for its customers.

First Fidelity Bank

A regional community bank serving customers across Oklahoma, Arizona, and Colorado that has partnered with Bud Financial to enhance its digital banking capabilities and provide more personalized support to its customers.

Edward Maslaveckas

The CEO of Bud Financial.

John Symcox

The Chief Innovation Officer of First Fidelity Bank.

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What they’re saying

“For years, technology made banking more convenient, but it also made it more distant. We're changing that by bringing the intuition of a personal banker into the palm of every customer's hand.”

— Edward Maslaveckas, CEO of Bud Financial (GlobeNewswire)

“We are committed to providing innovative technology that enhances the way our customers interact with their finances. Bud's Enrich and Engage solutions allow us to deliver clearer transaction visibility and powerful financial tools within our existing digital environment, reinforcing our mission to build lasting client relationships and provide exceptional service.”

— John Symcox, Chief Innovation Officer, First Fidelity Bank (GlobeNewswire)

What’s next

The deployment of Bud's solutions within First Fidelity Bank's digital banking platform is expected to continue enhancing the bank's customer engagement and financial wellness offerings in the coming months.

The takeaway

By partnering with a leading fintech like Bud, First Fidelity Bank is demonstrating its commitment to providing innovative digital banking experiences that empower customers with personalized insights and tools to better manage their finances, positioning the bank as a trusted financial partner in the digital age.