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Obie Hospitality Hires New President
Curt Asmussen promoted to lead Oregon-based hotel company
Published on Feb. 12, 2026
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Obie Hospitality, an Oregon-based hotel company, has promoted Curt Asmussen to the role of president and chief operating officer. Asmussen previously served as the company's vice president for five years, and held other leadership positions including managing director and general manager of Obie's Inn at 500 Capitol hotel in Boise, Idaho.
Why it matters
Obie Hospitality is a regional hotel operator focused on the Pacific Northwest, and Asmussen's promotion signals the company's continued growth and leadership transition. His experience across various roles within the organization will help provide stability and continuity as Obie looks to expand its portfolio of properties.
The details
Curt Asmussen has been with Obie Hospitality for over a decade, starting as the general manager of the company's Inn at 500 Capitol hotel in Boise. He was then promoted to managing director before becoming vice president five years ago. In his new role as president and COO, Asmussen will oversee all operations and strategic direction for Obie Hospitality's growing collection of hotels.
- Asmussen has been with Obie Hospitality for over 10 years, starting as general manager in Boise.
- He was promoted to vice president 5 years ago.
- Asmussen's promotion to president and COO is effective immediately.
The players
Curt Asmussen
Newly appointed president and chief operating officer of Obie Hospitality, an Oregon-based hotel company. Asmussen has over a decade of experience with the organization, previously serving as vice president, managing director, and general manager.
Obie Hospitality
An Oregon-based hotel company that operates a portfolio of properties in the Pacific Northwest region.
The takeaway
Asmussen's promotion to lead Obie Hospitality signals the company's commitment to internal talent development and continued growth in the regional hotel market. His extensive experience across multiple roles will provide stability and strategic direction as Obie looks to expand its footprint.
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