Visual AI Poised to Transform the Super Bowl Experience

Advances in computer vision technology could enhance officiating, fan engagement, and the overall viewing experience.

Published on Feb. 8, 2026

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As the Super Bowl approaches, the article explores how visual AI, or computer vision technology, is poised to revolutionize the way the game is experienced, both for officials on the field and fans watching at home. From improving instant replay and ball tracking to providing real-time analytics and player perspectives, visual AI has the potential to fundamentally enhance the football viewing experience.

Why it matters

Visual AI offers the promise of more objective and accurate officiating decisions, while also giving fans deeper insights and a more engaging viewing experience. By integrating multiple camera angles and advanced analytics, visual AI can help resolve controversial calls quickly, eliminate unconscious bias, and provide a level of detail and interactivity that was previously impossible.

The details

The article cites examples of visual AI already being used in sports, such as the virtual first-down line in football broadcasts and Hawk-Eye technology in tennis. It then explores how visual AI could be applied in football, including synthesizing multiple camera angles to precisely track ball placement, cutting through weather interference, and providing real-time analysis of close calls and questionable rulings. The technology has the potential to speed up replay reviews, improve sideline spot placements, and give fans access to player perspectives and probability overlays.

  • The Super Bowl LIX is quickly approaching in 2026.

The players

Jason Corso

The author of the article, who explores how visual AI can transform the Super Bowl experience.

Drake Maye

The Patriots quarterback whose 'tush push' play in the AFC Championship game highlighted the need for more advanced officiating tools.

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What they’re saying

“Visual AI offers the promise of more objective decision-making, not to replace referees, but to give them better tools to make the right call.”

— Jason Corso (Fortune.com)

What’s next

The article does not mention any specific next steps, as it is focused on the potential future applications of visual AI in the Super Bowl and other football games.

The takeaway

The integration of visual AI technology has the potential to revolutionize the Super Bowl experience, improving officiating accuracy, enhancing fan engagement, and providing deeper insights into the game. As the technology continues to advance, it could set a new standard for how football is played, officiated, and experienced by both players and viewers.