Emma Stone Reclaims Her Domain Name After Over 20 Years

The actress stars in a surreal Super Bowl ad campaign for Squarespace about her struggle to secure the emmastone.com domain.

Feb. 8, 2026 at 6:47pm

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After over 20 years of the emmastone.com domain being registered to another person, Academy Award-winning actress Emma Stone has finally gained control of the website. Stone teamed up with website builder Squarespace for a striking Super Bowl ad campaign that chronicles her frustration in trying to secure the domain, including scenes of her screaming, crying, and even cracking laptops in half. The new emmastone.com website features a short, looped video of Stone addressing her long-running domain name woes.

Why it matters

The campaign highlights the challenges that celebrities and public figures can face in securing their own name as a domain, even decades into their careers. It also showcases the creative and unconventional marketing tactics that brands are using to stand out during the high-profile Super Bowl advertising landscape.

The details

The emmastone.com domain was first registered in 2001, but was not associated with the actress Emma Stone. For years, the site displayed a simple HTML page with a photo of two young children, before eventually going dark and offering the domain for sale. As Stone's acting career took off in the 2000s and 2010s, the unavailable domain name became a source of frustration for the star. The new Squarespace campaign dramatizes Stone's struggle to finally secure the domain name, with the actress appearing in a surreal, black-and-white video on the site addressing her "years and years of anguish" over the issue.

  • The emmastone.com domain was first registered in 2001.
  • In the early 2000s, the site displayed a simple HTML page called "Emma's Six!" with a photo of two young children.
  • Around the time of Stone's rise to fame, the site displayed an image offering the domain for sale for $5,000.
  • The site went inactive for years, directing visitors to inquire about purchasing the domain.
  • The new emmastone.com website and Squarespace ad campaign launched in February 2026, ahead of the Super Bowl.

The players

Emma Stone

An Academy Award-winning actress known for films like Easy A, La La Land, and The Favourite.

Yorgos Lanthimos

A Greek filmmaker who has frequently collaborated with Emma Stone, directing her in films like The Favourite and Poor Things.

Squarespace

A website building and hosting company that partnered with Emma Stone on the Super Bowl ad campaign.

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What they’re saying

“For over 20 years, my domain name, emmastone.com, was unavailable - registered to another Emma Stone. For many years I blamed this Emma Stone. For many more years I blamed myself. I carried this burden in silence, hidden from my family, my friends, and you. Living in constant fear of losing more and more domain names. Today, I say no more.”

— Emma Stone

The takeaway

Emma Stone's struggle to secure the emmastone.com domain name for over 20 years highlights the challenges that celebrities and public figures can face in maintaining control over their online presence and personal branding. The creative Squarespace campaign showcases how brands are using unconventional marketing tactics to stand out during the high-profile Super Bowl advertising landscape.