Jack Morton and Impact XM Merge to Form Experiential Powerhouse

The combined agency will operate under the Jack Morton name and focus on delivering integrated, end-to-end experiential services.

Feb. 4, 2026 at 9:07am

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Jack Morton, a global experiential agency, has merged with rival Impact XM to form a privately held experiential powerhouse. The combined company will operate under the Jack Morton name and be backed by private equity firm The Riverside Company. The merger aims to create a single partner capable of delivering consistent, high-quality brand experiences at scale, responding to growing client demand for integrated experiential services.

Why it matters

The merger brings together two leading experiential agencies with complementary capabilities, creating a more comprehensive offering for clients seeking end-to-end experiential services. As the industry evolves with the rise of AI and digital fatigue, the new Jack Morton is positioned to invest in talent, production infrastructure, and innovative tools to deliver more human, tangible experiences that build brand affinity and trust.

The details

Jack Morton, previously a subsidiary of Interpublic Group (IPG), spun out and merged with Impact XM, a New Jersey-based agency known for its production and fabrication expertise. The combined company will employ over 1,000 people globally across 36 industries, with the ability to deliver up to 35 brand experiences daily. While Impact XM was focused on execution, Jack Morton has a history in fabrication, marketing, broadcast design, and digital experiences. The merger aims to create a single partner that can provide strategy, creative, production, fabrication, and operations capabilities.

  • The merger was announced on January 21, 2026.
  • The transaction is expected to close by the end of the first quarter of 2026.

The players

Jack Morton

A global experiential agency that has operated as a subsidiary of Interpublic Group (IPG) prior to being acquired by Omnicom. Jack Morton has a history in fabrication, marketing, broadcast design, and digital experiences, and has positioned itself as an end-to-end experiential partner.

Impact XM

A New Jersey-based experiential agency known for its production and fabrication expertise, particularly in areas like logistics and staffing. Impact XM has a strong presence in the U.S., with locations in Chicago, Las Vegas, and Denver.

The Riverside Company

A private equity firm that has been an investor in Impact XM and is backing the merger with Jack Morton.

Jared Pollacco

The CEO of Impact XM.

Craig Millon

The CEO of Jack Morton.

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What they’re saying

“The Jack Morton name brings decades of global recognition and clarity in the marketplace. Operating under one name removes friction for clients and creates a clear, unified presence globally.”

— Jared Pollacco, CEO, Impact XM (BizBash)

“AI is generating speed, volume—and sameness. There's a lot of AI-driven slop creating digital fatigue and eroding trust. Live experiences are the antidote. They are human, tangible, and cannot be faked. Demand is exploding.”

— Craig Millon, CEO, Jack Morton (BizBash)

What’s next

The combined Jack Morton-Impact XM company will continue to focus on integration and organic growth, aiming to fully unlock the power of the combined teams before considering any additional acquisitions.

The takeaway

The merger of Jack Morton and Impact XM creates a more comprehensive experiential agency capable of delivering integrated, end-to-end brand experiences at scale. As the industry evolves with the rise of AI and digital fatigue, the new Jack Morton is positioned to invest in talent, production infrastructure, and innovative tools to provide more human, tangible experiences that build brand affinity and trust.