Colorado Man Warns of AI Deepfake Supplement Scams

Cybersecurity experts and BBB see surge in sophisticated scams using AI-generated 'deep fake doctors'

Feb. 3, 2026 at 8:31pm

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A Colorado man named Joseph Miller shared his story about how he was duped by an AI-generated deepfake video into purchasing a dietary supplement. Cybersecurity experts and the Better Business Bureau are warning consumers about a rise in these types of sophisticated scams, where companies are paying for ads on legitimate websites to push fraudulent products.

Why it matters

These deepfake scams are particularly concerning because they can lead to consumers purchasing and ingesting potentially harmful or unknown supplements. The use of AI technology to create fake endorsements from credible figures like Dr. Oz makes these scams harder to detect, putting people's health and finances at risk.

The details

Miller, a type 2 diabetic, saw an ad on YouTube that he thought featured Dr. Oz endorsing a supplement called GlucoSense. However, the video was an AI-generated deepfake. When the supplements arrived, Miller tried to return them but was unable to get a refund. Cybersecurity experts and the Better Business Bureau say they are seeing a surge in these types of scams, where companies are paying for ads on legitimate websites to push fraudulent products. A key red flag is if consumers are redirected to a third-party website during the payment process.

  • Recently, Miller saw the deepfake ad while watching aviation videos on YouTube.
  • Miller immediately tried to return the supplements he received, as he was still within the 60-day return policy.

The players

Joseph Miller

A Colorado man who was duped by an AI-generated deepfake video into purchasing a dietary supplement.

Check Point Software

A cybersecurity firm that is seeing a surge in sophisticated scams using AI-generated 'deep fake doctors'.

Better Business Bureau

An organization that has received numerous reports from consumers about deepfake scams related to weight loss shots and supplements.

GlucoSense

The dietary supplement that Joseph Miller purchased after seeing the AI-generated deepfake video.

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What they’re saying

“What I didn't know is that all of this was an AI deepfake. I usually like to think that I'm a little bit more aware of scams, but they were pushing all the right buttons for me.”

— Joseph Miller (KDVR)

“When it comes to your personal information or your finances being compromised, those are always huge concerns. This particular scam goes one step further on the concern level, so to speak, because these are supplements or products that you might be putting into your body. And when they're coming from scammers, you have no idea what is in them.”

— Meghan Conradt, Better Business Bureau (KDVR)

“What differentiates this sort of series of attacks is that these companies are actually paying for ads on legitimate sites. These aren't, you know, conspiracy theory websites; they're actually investing. So people put their guard down because like, well, I clicked on this link on Facebook.”

— Anthony Sabaj, Check Point Software (KDVR)

What’s next

The company that produces GlucoSense stated they are investigating the situation and the misleading video, and are committed to transparency and customer trust.

The takeaway

These AI-generated deepfake scams are becoming increasingly sophisticated, with companies paying for ads on legitimate websites to push fraudulent products. Consumers need to be extra vigilant, as these scams can not only compromise personal information and finances, but also pose health risks from unknown supplements. Checking for red flags like third-party payment websites is crucial to avoid falling victim to these deceptive tactics.