Transom Capital Group Acquires WellBiz Brands

The private equity firm plans to accelerate growth, improve profitability, and enhance franchisee support for the wellness franchise platform.

Jan. 29, 2026 at 2:15pm

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Transom Capital Group, a Los Angeles-based private equity firm, has completed the acquisition of WellBiz Brands, Inc., a leading beauty and wellness franchisor platform with over 700 locations across the United States, Canada, Europe, and the Middle East. The partnership aims to leverage Transom's operational expertise to drive innovation, strengthen the organization, and position the business for its next phase of growth.

Why it matters

The acquisition of WellBiz Brands by Transom Capital Group represents a significant shift in the beauty and wellness franchise landscape. With Transom's operational expertise and focus on value creation, the partnership is expected to enhance the franchisee proposition, improve profitability, and drive further expansion of the WellBiz platform, ultimately benefiting both franchisees and consumers.

The details

Transom Capital Group, a private equity firm specializing in operational transformation, has acquired WellBiz Brands, Inc., a franchisor of five well-known beauty and wellness brands. The partnership aims to accelerate WellBiz's growth, improve profitability, enhance franchisee support, and further strengthen its franchisee system. Since joining WellBiz in 2024, CEO Amanda Clark has led initiatives to strengthen the organization, drive same-store sales growth, and innovate across the portfolio, positioning the company for sustained growth and improved performance.

  • Transom Capital Group completed the acquisition of WellBiz Brands in January 2026.
  • Amanda Clark joined WellBiz as CEO in March 2024.

The players

Transom Capital Group

A Los Angeles-based private equity firm specializing in operational transformation and value creation across various sectors, including consumer services and products.

WellBiz Brands, Inc.

A leading beauty and wellness franchisor platform with over 700 locations across the United States, Canada, Europe, and the Middle East, composed of five well-known brands delivering recurring, membership-based services that promote health, beauty, and wellbeing.

Amanda Clark

The CEO of WellBiz Brands, who has led initiatives to strengthen the organization, drive same-store sales growth, and innovate across the portfolio since joining the company in 2024.

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What they’re saying

“WellBiz represents a highly attractive franchise platform with strong brands, loyal members and a scalable business model. The team has made meaningful progress towards strengthening the organization, driving innovation and positioning the business for its next phase of growth. We see significant opportunity to build on this foundation and leverage our hands-on operational approach to support franchisee success and unit count growth across the system.”

— Conor Davenport, Managing Director at Transom Capital Group

“We are excited to partner with Transom as we continue building the WellBiz platform by setting high standards in wellness franchising. We've been very focused on strengthening the foundation of the business, supporting our franchisee partners and elevating the experiences we deliver to our members and guests. Transom's operational and collaborative approach makes them an ideal partner in executing our long-term strategy. Together with Transom, WellBiz is well positioned to continue its momentum with existing and new franchisees, and to enhance the guest experience through high-quality service and operational excellence.”

— Amanda Clark, CEO of WellBiz Brands

What’s next

The partnership between Transom Capital Group and WellBiz Brands is expected to drive further expansion and innovation across the wellness franchise platform, with a focus on enhancing the franchisee proposition and improving operational excellence.

The takeaway

The acquisition of WellBiz Brands by Transom Capital Group underscores the growing importance of operational expertise and strategic partnerships in the beauty and wellness franchise industry, as companies seek to drive growth, improve profitability, and deliver exceptional experiences for both franchisees and consumers.