Vail Resorts to Bring My Epic Gear Experience to All Rentals

Company unveils plans to transform the rental experience for every skier and rider with more choice, convenience and personalization.

Mar. 16, 2026 at 3:26pm

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Vail Resorts announced plans to integrate the best features from its My Epic Gear® program into traditional gear rentals across its portfolio of mountain destinations and ski hills. This multi-year effort will allow anyone renting Demo skis or snowboards to pick their model from a wide selection online and access premium gear technologies like BOA® ski boots. The company will also drop the My Epic Gear membership fee and maintain gear rental pricing.

Why it matters

Vail Resorts' move to enhance the rental experience aims to improve performance, comfort and convenience for all guests, whether they own their own gear or rent. By offering more choice, personalization and premium technologies, the company hopes to redefine industry standards and appeal to both frequent and infrequent skiers and riders.

The details

Starting next season, guests who book high-performance Demo rentals at 12 participating Vail Resorts locations will receive the curated My Epic Gear experience without the $50 membership fee. This includes selecting their preferred ski or snowboard model online from a large selection of the latest gear, as well as access to premium technologies like BOA® ski boots and Step On® bindings. By the 2027/28 season, these features will roll out to all rental gear across Vail Resorts' properties.

  • Next season (2026/27), Vail Resorts will offer the My Epic Gear experience to Demo rental customers without the membership fee.
  • By the 2027/28 season, the enhanced rental features will be available for all gear rentals across Vail Resorts' properties.

The players

Vail Resorts

A network of destination and close-to-home ski resorts in North America, Switzerland, and Australia, known for its industry-changing Epic Pass.

Rob Katz

CEO of Vail Resorts.

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What they’re saying

“We learned a great deal from My Epic Gear members over the past two seasons, uniquely positioning us to innovate the gear category and redefine the industry-standard for performance, comfort, convenience and consistency.”

— Rob Katz, CEO of Vail Resorts

What’s next

Starting winter 2026/27, Vail Resorts-owned rental operations across 12 resorts will be re-branded My Epic Gear, bringing elements of the curated experience directly into the Demo rental experience without the $50 seasonal membership fee.

The takeaway

Vail Resorts' efforts to enhance its rental program by offering more choice, premium gear technologies, and a seamless digital experience aim to appeal to both frequent and infrequent skiers and riders, redefining industry standards for the rental experience.