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Broomfield Today
By the People, for the People
Swisslog Healthcare Promotes Larry Bray to VP Sales, TransLogic North America
Bray's collaborative leadership and proven sales results drive his advancement to lead TransLogic's North American sales team.
Mar. 16, 2026 at 6:21pm
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Swisslog Healthcare, a leading supplier of healthcare technology combining pharmacy and transport automation, has announced the promotion of Larry Bray to Vice President of Sales for TransLogic North America. Bray's comprehensive product knowledge, collaborative leadership style, and consistently high sales results over the past 14 years at the company were cited as key factors in his advancement to this expanded role.
Why it matters
Swisslog Healthcare's TransLogic division provides critical transport automation solutions to hospitals and healthcare facilities across North America. Bray's promotion to lead the sales team comes at a time of growing demand for these technologies to improve operational efficiency and patient care delivery.
The details
In his new role, Bray will oversee four Senior Region Sales Directors and eight Region Sales Directors, managing succession planning and team development initiatives. His responsibilities include driving order intake across Construction, Modernization, and Service Agreements, as well as facilitating collaborative sales strategies with the Pharmacy Automation team. This work is expected to enhance TransLogic's market presence and strengthen relationships with key customers.
- Bray has served as Senior Region Sales Director, Midwest for the past ten years.
- His best individual year came in 2022 with order intake exceeding $30M.
The players
Larry Bray
Vice President of Sales, TransLogic North America at Swisslog Healthcare, with over 14 years of experience at the company.
Adam Tappen
Senior Vice President, TransLogic at Swisslog Healthcare.
Swisslog Healthcare
A leading supplier of healthcare technology combining pharmacy and transport automation.
TransLogic
The transport automation division of Swisslog Healthcare.
What they’re saying
“Larry brings a positive attitude that strengthens every project and collaboration across our organization, whether supporting customers, developing strategic proposals, or mentoring team members. His deep knowledge of TransLogic products and service offerings, combined with his consistently high results, make him the ideal leader to drive our next chapter of growth and expand our market presence in healthcare facilities nationwide.”
— Adam Tappen, Senior Vice President, TransLogic
“My background gives me a unique perspective on what customers need and how our products solve real operational challenges. I'm committed to advocating for improvements that enhance customer experiences and position TransLogic as the clear choice in transport automation.”
— Larry Bray, Vice President of Sales, TransLogic North America
What’s next
Bray's expanded leadership role is expected to drive continued growth and market expansion for TransLogic's transport automation solutions across North America.
The takeaway
Swisslog Healthcare's promotion of Larry Bray to lead its TransLogic sales team underscores the company's commitment to leveraging experienced, high-performing talent to deliver innovative healthcare technologies that improve operational efficiency and patient care.
