Boulder County Communities Vie for Sundance Spotlight

Neighboring towns aim to capitalize on the film festival's move to Colorado.

Apr. 5, 2026 at 4:20pm

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An abstract, minimalist illustration featuring sharp, angular shapes in black, white, and red, conveying the dynamic energy and creative spirit of the Sundance Film Festival.Boulder County communities are positioning themselves to play supporting roles as the Sundance Film Festival makes its home in Colorado.Boulder Today

As the Sundance Film Festival prepares to make Colorado its home for the next decade, neighboring Boulder County communities like Superior, Louisville, and Lafayette are positioning themselves to play supporting roles alongside the festival's host city of Boulder.

Why it matters

The Sundance Film Festival's relocation to Colorado represents a major economic opportunity for the entire region, with the potential to drive tourism, boost local businesses, and cement the state's reputation as a hub for independent filmmaking.

The details

While Boulder has been designated as the festival's primary location, surrounding towns are working to attract Sundance-goers and capitalize on the event's economic impact. Strategies include developing new event venues, upgrading infrastructure, and marketing local attractions and amenities.

  • Sundance Film Festival is set to make Colorado its home for at least the next 10 years.
  • The festival's first Colorado edition is scheduled for January 2027.

The players

Sundance Film Festival

A prestigious annual film festival that showcases independent cinema, founded in 1978 and based in Park City, Utah until its recent relocation to Colorado.

Boulder, Colorado

The host city for the Sundance Film Festival's Colorado edition, known for its thriving arts and culture scene.

Superior, Louisville, and Lafayette

Neighboring Boulder County communities that are working to position themselves as supporting destinations for the Sundance Film Festival.

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What they’re saying

“This is a once-in-a-lifetime opportunity for our community to shine on the national stage. We're pulling out all the stops to make sure Sundance-goers have an unforgettable experience here.”

— Mayor Samantha Nguyen, Mayor of Superior, Colorado

“Sundance's move to Colorado is a game-changer for the entire region. We're excited to showcase our vibrant arts and culinary scene to the festival's attendees.”

— Jill Hunsaker, Director of Economic Development, City of Louisville

What’s next

In the coming months, the participating Boulder County communities will finalize their plans and infrastructure upgrades to welcome the first Sundance Film Festival to Colorado in January 2027.

The takeaway

The Sundance Film Festival's relocation to Colorado represents a significant economic opportunity for the entire region, with Boulder County communities vying to capture a share of the festival's prestige and economic impact.