Deion Sanders Delivers Strong Message to Colorado Players

Coach Prime reminds his team that he and his staff have high expectations for them.

Published on Mar. 6, 2026

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Colorado Buffaloes head coach Deion Sanders recently posted a video on social media of him delivering a powerful message to his team. Sanders emphasized that he and his staff have high expectations for the players, having carefully selected each one of them, and now it's the players' responsibility to live up to those expectations through accountability and hard work.

Why it matters

Deion Sanders' arrival at Colorado has brought a lot of national attention to the program, both on and off the field. While the Buffs have had mixed results in his first three seasons, Sanders' motivational skills and ability to connect with players are seen as key to turning the program around in the long run.

The details

In the video, Sanders told his players, 'Ya'll want to come in here and big bad wolf right? You want to be the man? You got to be accountable for your actions.' He reminded them that he and his staff 'sat in front of a computer and picked every last one of ya'll' because they believe in the players' potential. Sanders stressed that the coaching staff is holding up their end of the bargain by teaching and challenging the players, and now it's the players' responsibility to do what is asked of them.

  • Deion Sanders is entering his fourth season as Colorado's head coach in 2026.

The players

Deion Sanders

The head coach of the Colorado Buffaloes football team, known as 'Coach Prime', who has brought a lot of national attention to the program since taking over in 2023.

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What they’re saying

“'Ya'll want to come in here and big bad wolf right? You want to be the man? You got to be accountable for your actions. I think all of ya'll can ball. I think all of you are unbelievable. You know why? Because we sat in front of a computer and picked every last one of ya'll. And you had the authority to pick us.'”

— Deion Sanders, Head Coach (Instagram)

“'It's like a relationship. We're handing our responsibilities and the teaching you and learning you and the educating you and informing you and challenging you to go to the next level. Now, the responsibility is yours. To do what we ask you to do.'”

— Deion Sanders, Head Coach (Instagram)

What’s next

The Colorado Buffaloes will look to build on Deion Sanders' message as they prepare for the upcoming 2026 season, where they will aim to improve on their mixed results from the first three years of the 'Coach Prime' era.

The takeaway

Deion Sanders' ability to motivate and connect with his players is a key part of his coaching philosophy as he works to turn around the Colorado football program. While the Buffs have had uneven results so far, Sanders' emphasis on accountability and high expectations could pay dividends if the players respond positively.