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Boulder Gets First Romance-Only Bookstore, Sugar and Spice Books
New shop near Pearl Street reflects explosive growth of romance genre and BookTok popularity
Published on Feb. 13, 2026
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Sugar and Spice Books, Boulder's first romance-only bookstore, has opened its doors near the Pearl Street Mall. The shop is the second of its kind in Colorado, following the opening of The Spicy Librarian in Denver in 2025. Owned by Superior resident Hannah Morgan, the new store aims to cater to the booming romance genre and its dedicated readership, which has seen significant growth during the pandemic. In addition to traditionally published titles, Sugar and Spice will feature books from smaller presses and self-published authors, with a focus on highlighting Colorado writers.
Why it matters
The opening of Sugar and Spice Books reflects the surging popularity of romance novels, particularly among younger readers on social media platforms like BookTok. This specialized bookstore provides a dedicated space for romance fans to discover new titles and authors, while also supporting local and independent writers in the genre.
The details
Sugar and Spice Books is located at 1901 9th St., Unit 125, in Boulder. Owner Hannah Morgan, a former clinical laboratory scientist, had previously launched an online romance bookstore called Fated Mates Books before deciding to open a brick-and-mortar location. Finding the right retail space in Boulder proved challenging, with Morgan facing rejection from one landlord who was "worried about the optics of a romance bookstore." The new shop replaces Multivogue, a women's clothing store, and offers ample space for author events, book clubs, and other romance-themed programming.
- Sugar and Spice Books held its grand opening on February 7, 2026.
- The Spicy Librarian, Denver's first romance-only bookstore, opened in January 2025.
The players
Sugar and Spice Books
Boulder's first romance-only bookstore, the second of its kind in Colorado after The Spicy Librarian in Denver.
Hannah Morgan
The owner of Sugar and Spice Books, a former clinical laboratory scientist who previously launched an online romance bookstore called Fated Mates Books.
The Spicy Librarian
Denver's first romance-only bookstore, which opened in January 2025.
What they’re saying
“I loved to read when I was a kid, and then you grow up and kind of stop.”
— Hannah Morgan, Owner, Sugar and Spice Books (boulderreportinglab.org)
“There's something for everybody, and I'm eager to help readers find the subgenre that resonates with them.”
— Hannah Morgan, Owner, Sugar and Spice Books (boulderreportinglab.org)
What’s next
Sugar and Spice Books will be open daily from 10 a.m. to 6 p.m. starting on February 7, 2026.
The takeaway
The opening of Boulder's first romance-only bookstore, Sugar and Spice Books, reflects the growing mainstream popularity and acceptance of the romance genre, particularly among younger readers on social media platforms. This specialized shop provides a dedicated space for romance fans to discover new titles and authors, while also supporting local and independent writers in the genre.
