Costco Shoppers Slam Boulder Organic Chicken Wild Rice Soup

Customers call the soup "tasteless" and "the worst" they've ever had.

Published on Feb. 10, 2026

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Costco customers have overwhelmingly negative reviews for the Boulder Organic Chicken Wild Rice Soup, with many calling it "tasteless", "watery", and having "zero chicken". Despite Costco usually offering quality in-house Kirkland brand products, this soup seems to be a rare miss, with a 2.5 rating from customers.

Why it matters

Costco is known for its high-quality store brand products, so the poor reception of this Boulder Organic soup is surprising. It highlights that even a retail giant like Costco can occasionally misstep on certain food items, and that customer reviews can be an important way for shoppers to identify which products to avoid.

The details

The Boulder Organic Chicken Wild Rice Soup, which sells for $12-$15 for a two-pack at Costco, has been panned by customers on the Costco website and Reddit. Reviewers complain the soup is "beyond bland", "completely tasteless", and has "very little chicken". One customer said they "didn't even finish one serving and threw the rest away".

  • The Boulder Organic Chicken Wild Rice Soup is currently being sold at Costco stores.

The players

Costco

A popular warehouse club retailer known for its high-quality store brand Kirkland products.

Boulder Organic

A brand that produces organic soups, some of which are sold at Costco.

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The takeaway

While Costco is known for its high-quality store brand products, this Boulder Organic Chicken Wild Rice Soup seems to be a rare miss, with overwhelmingly negative reviews from customers who found it to be bland, tasteless, and lacking in chicken. This highlights that even a retail giant like Costco can occasionally misstep on certain food items, and that customer reviews can be an important way for shoppers to identify which products to avoid.