Aspen Snowmass Honors Olympic Champ Alex Ferreira with Named Run

The new "Alex's Alley" run at Buttermilk Mountain celebrates the hometown hero's Olympic gold medal and deep ties to the community.

Mar. 22, 2026 at 2:36am

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Aspen Snowmass, Colorado has named a ski run after Olympic gold medalist Alex Ferreira, honoring the freestyle skiing champion's historic achievements and deep roots in the local community. The newly christened "Alex's Alley" is located at Buttermilk Ski Area, a longtime training ground and competition venue for Ferreira.

Why it matters

The run naming is a fitting tribute to one of Aspen's most accomplished athletes, cementing Ferreira's legacy on the very terrain where he honed his craft. As a local hero, Ferreira's success has been closely intertwined with the Aspen skiing community, making the permanent recognition all the more meaningful.

The details

The newly named "Alex's Alley" was formerly known as "Jacob's Ladder", a medium-to-large terrain park line at Buttermilk designed for advanced progression. The renaming comes just weeks after Ferreira captured gold in the men's halfpipe at the 2026 Winter Olympics, completing a full set of Olympic medals after previously winning silver in 2018 and bronze in 2022.

  • Ferreira won gold in the men's halfpipe at the 2026 Winter Olympics.
  • The "Alex's Alley" run was named in March 2026.

The players

Alex Ferreira

An Olympic gold medalist and one of the most decorated freestyle skiers of his generation, Ferreira grew up in Aspen and developed through the local Aspen Valley Ski Club.

Aspen Snowmass

The Colorado ski resort that has honored Ferreira by naming a run after the hometown hero.

Buttermilk Ski Area

The Aspen mountain that is home to the newly named "Alex's Alley", a terrain park line that has long served as a training ground and competition venue for elite freestyle skiers.

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What’s next

The community celebration honoring Ferreira's Olympic victory, including a mountaintop ceremony and ski-down on Aspen Mountain, is expected to continue in the coming weeks.

The takeaway

By permanently placing Ferreira's name on the mountain, Aspen Snowmass has ensured that the legacy of this hometown hero will remain a part of the landscape where his skiing career began.