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Moncler Grenoble Celebrates Aspen Flagship Store Opening
The luxury winter apparel brand hosted a star-studded event to unveil its new Colorado outpost.
Feb. 1, 2026 at 8:15pm
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Moncler Grenoble, the high-performance winter wear brand, celebrated the opening of its second U.S. flagship store in Aspen, Colorado on Saturday night. The event featured a runway show of the brand's latest cold-weather collection and was attended by a host of celebrities, including Shaun White, Gus Kenworthy, Adrien Brody, and Emily Ratajkowski.
Why it matters
Aspen has long been a key market for Moncler, with the brand opening its first U.S. store there in 2008. The new flagship is designed to embody Moncler's 'mountain DNA' and connect the brand even more closely with the rugged, winter landscape of the Rocky Mountains that inspires its technical yet stylish apparel.
The details
The new Moncler Grenoble store in Aspen was designed by Swiss architecture firm Küchel Architects to evoke the natural surroundings of the Rocky Mountains, using natural materials and evoking 'rugged terrain, dense forests, and crisp mountain light.' The runway show featured Moncler's latest winter collection, showcasing bold colors, rugged details, fringe, and western-inspired accessories.
- Moncler opened its first U.S. store in Aspen in 2008.
- The new Moncler Grenoble flagship store in Aspen opened on Saturday, February 1, 2026.
The players
Moncler Grenoble
A high-performance winter apparel brand known for its technical yet stylish cold-weather clothing.
Küchel Architects
A Swiss architecture firm that designed the new Moncler Grenoble flagship store in Aspen to embody the brand's 'mountain DNA'.
The takeaway
Moncler's decision to open a second flagship store in the iconic winter destination of Aspen underscores the brand's deep connection to the rugged, mountainous landscapes that inspire its technical yet fashionable apparel. The new store's design and the runway show highlight Moncler's commitment to blending high performance with high style.
