Love's Opens New Country Store in Colorado

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Love's Travel Stops has announced the opening of a new country store location in Alamosa, Colorado. The 4,984 square foot store, which opened on February 6, 2026, includes 50 car parking spaces, three RV hookups, four RV parking spaces, an RV dump, a Godfather's Pizza, and Love's fresh food items in an open kitchen concept. However, unlike typical Love's locations, this new country store does not offer any truck parking.

Why it matters

Love's is one of the largest travel stop chains in the United States, with a focus on serving the needs of commercial truck drivers. The opening of this new country store location in Alamosa, which lacks truck parking, signals a potential shift in Love's strategy to also cater to the needs of passenger vehicle travelers and RV owners, in addition to its core commercial truck driver customer base.

The details

The new Love's Country Store in Alamosa, Colorado is located off Highway 160 at 138 Broadway Avenue. In addition to the 4,984 square foot store, the location features 50 car parking spaces, three RV hookups, four RV parking spaces, an RV dump, a Godfather's Pizza, and Love's fresh food items in an open kitchen concept. However, unlike typical Love's travel stops, this new country store does not offer any dedicated truck parking.

• The new Love's Country Store in Alamosa, Colorado opened on February 6, 2026.

What’s next

Love's has announced plans to open 20 new locations in 2026, adding 1,500 truck parking spaces to its network by the end of the year. This will bring the total number of Love's truck parking spots available nationwide to more than 52,000.