Prada Beauty Launches First Blush Collection

The new Prada Touch blush line offers a playground for self-expression.

Apr. 9, 2026 at 8:00pm

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An extreme close-up photograph of a Prada Touch blush compact, showing the luxurious, high-fashion texture of the product in a vibrant, jewel-toned color under dramatic studio lighting.Prada's new blush line offers a tactile, customizable beauty experience for makeup artists and consumers alike.West Hollywood Today

Prada Beauty has launched its first-ever blush collection, Prada Touch, featuring a cream-to-powder formula in eight versatile shades. The blush was celebrated at an intimate dinner in Los Angeles attended by celebrity makeup artists, who praised the product's customizable color payoff and nourishing raspberry extract.

Why it matters

The launch of Prada Touch marks an exciting new chapter for the brand's beauty line, as it aims to elevate artistry and support creativity through thoughtful product design. The blush's portable, stackable compacts and intuitive application allow for both professional and everyday self-expression.

The details

Prada Touch features a cream-to-powder formula that delivers a diffused flush with 12 hours of wear. The blush can be applied with fingers or a brush, offering a range of color payoff from a soft veil to bold saturation. The eight shades are designed to be mixed, matched, and layered, with the compacts being stackable for a customizable blush collection.

  • Prada Touch was launched in April 2026.

The players

Prada Beauty

The beauty division of the luxury fashion brand Prada, known for its innovative and design-forward approach to cosmetics.

Ernesto Casillas

A celebrity makeup artist who attended the Prada Touch launch event in Los Angeles.

Ash K Holm

A celebrity makeup artist who attended the Prada Touch launch event in Los Angeles.

KaliKennedy

A celebrity makeup artist who attended the Prada Touch launch event in Los Angeles.

Amber Dreadon

A celebrity makeup artist who attended the Prada Touch launch event in Los Angeles.

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The takeaway

Prada's new Prada Touch blush collection offers makeup artists and everyday consumers a versatile and customizable beauty tool that celebrates self-expression through thoughtful product design.