Erewhon Debuts Exclusive Smoothie, Merch at West Hollywood Grand Opening

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Erewhon, the specialty grocery chain, is set to open its newest location in West Hollywood on February 25th. The store will debut a collection of location-specific merchandise, including a Green Shopper Bag, a Twill Dad Hat, socks, a hoodie, a candle, and an exclusive 'Wake Up in WeHo' smoothie.

Why it matters

The opening of Erewhon's West Hollywood store is a significant event for the community, as the chain is known for its focus on high-quality, organic, and health-conscious products. The exclusive merchandise and smoothie offering aim to create a unique shopping experience and drive interest in the new location.

The details

The 'Wake Up in WeHo' smoothie is a coffee-based blend formulated to support daily energy and recovery. It features creatine, Regenerative Organic Certified® A2 whey protein, and adaptogenic mushrooms traditionally associated with focus and muscle repair. Ingredients include organic cold brew coffee, banana, maple syrup, Erewhon ROC® A2 whey protein, sea moss, coconut cream, tocos, chia seeds, maca, probiotic, cistanche, ashwagandha, lion's mane, creatine, and cacao. The smoothie will be available exclusively at the West Hollywood location.

• Erewhon's West Hollywood store will open on February 25, 2026.
• The grand opening hours on February 25th will run from 9 a.m. to 10 p.m., with the Tonic Bar and Café operating from 9 a.m. to 9 p.m.
• Regular store hours will be 7 a.m. to 10 p.m., with the Tonic Bar and Café closing at 9 p.m.