Rihanna Debuts Mysterious New Puma Sneakers in 2026

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Rihanna has been spotted wearing a new, low-profile Puma sneaker in recent outings in Los Angeles and New York City. The sneakers feature an ivory suede toe box, black Formstrip branding, and a gum sole - similar to Puma's $70 Club II Era Sneaker. This marks a departure from Rihanna's recent shoe choices, which have included high-end stilettos from designers like Amina Muaddi and Alaïa. Fans are speculating that this new Puma sneaker could be the brand's biggest hit of 2026, as celebrities say slimmer silhouettes are poised to replace the dad-core sneaker trend.

Why it matters

Rihanna's shoe choices often set trends, and her shift from sky-high stilettos to a more low-profile sneaker could signal a broader shift in celebrity and consumer footwear preferences. As a long-time Puma brand ambassador, Rihanna's embrace of this new sneaker style could also boost the brand's visibility and sales.

The details

The new Puma sneakers Rihanna has been spotted wearing feature an ivory suede toe box, black Formstrip branding on the outer sidewalls, and a gum sole. These design elements are similar to Puma's existing $70 Club II Era Sneaker. Rihanna has worn the sneakers on recent outings in Los Angeles and New York City, pairing them with oversized sweatpants and jackets that initially obscured the shoes from view. This marks a departure from Rihanna's recent shoe choices, which have included high-end stilettos from designers like Amina Muaddi and Alaïa.

• Rihanna was first spotted wearing the new Puma sneakers on February 10, 2026 in Los Angeles.
• She wore the sneakers again on February 15, 2026 in New York City.

What’s next

If Rihanna continues to wear and promote these new Puma sneakers, it could drive significant interest and sales for the brand as the slimmer silhouette becomes a popular trend.