Rams' Puka Nacua Hosts Béis Bowl Weekend in San Francisco

Wide receiver partners with Béis founder Shay Mitchell for Super Bowl LX festivities

Feb. 11, 2026 at 12:47am

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Los Angeles Rams wide receiver Puka Nacua teamed up with Béis founder Shay Mitchell to host the 'Béis Bowl Weekend' pop-up event in San Francisco's Ghirardelli Square ahead of Super Bowl LX. The activation featured football-themed challenges and drew hundreds of fans to the city, capitalizing on the Super Bowl festivities. Nacua, coming off a dominant 2025 season, utilized the event to engage with the local community days after participating in the 2026 Pro Bowl Games.

Why it matters

The Béis Bowl Weekend event showcased the growing intersection between sports and lifestyle brands, as Nacua's partnership with Béis allowed the company to tap into the excitement surrounding the Super Bowl. This type of crossover activation highlights the increasing importance for athletes to build their personal brands and engage with fans beyond just their on-field performance.

The details

The Béis Bowl Weekend event took place at the San Francisco Brewing Co. in Ghirardelli Square on February 7, 2026. The activation featured football-themed challenges where Nacua and Mitchell competed against guests. Nacua, who led the NFL in receptions and receiving yards in 2025, used the event to connect with the local community after playing in the Pro Bowl earlier that week.

  • Nacua participated in the 2026 Pro Bowl Games at San Francisco's Moscone Center prior to the Béis Bowl Weekend event.
  • The Béis Bowl Weekend pop-up event was held on February 7, 2026 in Ghirardelli Square.

The players

Puka Nacua

A wide receiver for the Los Angeles Rams, Nacua is coming off a dominant 2025 season where he led the NFL in receptions and receiving yards.

Shay Mitchell

The founder of the Béis lifestyle brand, Mitchell co-hosted the Béis Bowl Weekend event with Nacua.

Sean McVay

The head coach of the Los Angeles Rams, who praised Nacua and other Rams players for their Pro Bowl selections.

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What they’re saying

“I'm really happy for those guys; I think there were a lot of guys that were also recognized as alternates.”

— Sean McVay, Head Coach, Los Angeles Rams (sportingnews.com)

“Bad Bunny did the halftime. Béis did the weekend.”

— Shay Mitchell (Twitter)

What’s next

Nacua and Mitchell plan to continue their partnership, with potential for future Béis Bowl events or collaborations surrounding other major sporting events.

The takeaway

The Béis Bowl Weekend activation demonstrates the growing importance for athletes to build their personal brands and engage with fans through lifestyle partnerships, capitalizing on major sporting events like the Super Bowl to reach new audiences.