White Label Cookies to open new West Hollywood location in early 2026

Got story updates? Submit your updates here. ›

Small-batch cookie brand White Label Cookies is preparing to open a new storefront in West Hollywood in early 2026. The shop will feature the brand's signature 'Salty Bottoms' cookies along with new flavors and shapes, and will include a walk-up window for customers.

Why it matters

The opening of White Label Cookies' new West Hollywood location represents the continued growth of the specialty food and small-batch baking trend in the Los Angeles area, catering to consumers' desires for unique, high-quality treats.

The details

White Label Cookies first launched in 2019 and is known for its signature 'Salty Bottoms' cookies, which feature a fudgy center and are dipped in Maldon salt on the bottom. The brand's new West Hollywood shop will introduce updated cookie shapes and new flavors, while still offering several of its original favorites. The baking process involves cold-fermenting the dough for 72 hours to develop depth of flavor and a distinctive texture, then baking the cookies at high heat and resting them for at least two hours to achieve the signature fudgy center.

• White Label Cookies first launched in 2019.
• The new West Hollywood location is expected to open to the public in early 2026.

What’s next

The new West Hollywood location of White Label Cookies is expected to open to the public in early 2026.