Costco Shoppers Scramble to Get Limited-Edition Nike Sneaker Collab

The Kirkland Signature x Nike SB Dunk Lows sold out quickly and are now reselling for hundreds more than the original price.

Feb. 5, 2026 at 1:55pm

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Select Costco locations began carrying a limited edition Nike sneaker collaboration on January 30, and shoppers flocked to the stores to get their hands on the shoes. The Kirkland Signature x Nike SB Dunk Lows, which feature a light grey upper resembling Kirkland brand sweatshirts and the Costco logo, sold out quickly and are already reselling for hundreds of dollars more than the original $134.99 price.

Why it matters

This collaboration between Costco and Nike has generated significant buzz and excitement among sneaker fans, highlighting Costco's ability to create viral product releases. The high resale prices also demonstrate the demand for limited-edition and exclusive sneaker collaborations.

The details

The Kirkland Signature x Nike SB Dunk Lows were spotted at Costco locations in New York, Oregon, California, and Washington, according to reports. The shoes quickly sold out in stores, with some shoppers reporting that their local Costco stores sold out immediately. While the shoes are not available for purchase on Costco's website, they have already started appearing on resale platforms like GOAT, StockX, and eBay, with prices ranging from $400 to $1,000.

  • The Kirkland Signature x Nike SB Dunk Lows were released on January 30, 2026.
  • The shoes sold out quickly at Costco locations across the country.

The players

Costco Wholesale

A membership-only warehouse club that provides a wide selection of merchandise. Costco is known for its viral product releases, including this limited-edition Nike sneaker collaboration.

Nike

An American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.

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What’s next

The Kirkland Signature x Nike SB Dunk Lows may become available at more Costco locations in the coming days, though their limited supply and high demand suggest they will likely continue to sell out quickly.

The takeaway

This Costco and Nike collaboration demonstrates the power of exclusive, limited-edition product releases to generate significant buzz and demand among consumers. The high resale prices also highlight the value that some shoppers place on obtaining these hard-to-find, sought-after items.