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Washington Today
By the People, for the People
Costco’s Surprise Nike Collab Sparks Sneaker Resale Frenzy
The exclusive Nike SB Dunk Low x Kirkland Signature shoe sold out instantly, with resale prices soaring to $1,000.
Feb. 1, 2026 at 8:39pm
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Costco quietly released a surprise exclusive Nike SB Dunk Low collaboration sneaker on Friday, sending customers and the sneaker resale market into a buying frenzy. The $134.99 shoe, inspired by Costco’s Kirkland Signature brand, sold out immediately, with resale prices skyrocketing to over $1,000 on third-party platforms within just three days.
Why it matters
This collaboration highlights Costco’s ability to drive massive demand and hype around exclusive product drops, even in the highly competitive sneaker market. It also showcases the continued strength of the sneaker resale economy, where limited-edition releases can generate significant profits for savvy resellers.
The details
The Nike SB Dunk Low x Kirkland Signature shoe features a gray colorway with sweatshirt-inspired materials and Kirkland branding throughout, including on the heel, tongue, and insole. The shoe also includes a removable hang tag designed to look like a Costco Executive Membership card. On the StockX resale platform alone, 660 pairs were sold over the weekend, with the highest sale reaching $600.
- The Nike SB Dunk Low x Kirkland Signature was released on Friday, February 2, 2026.
- Within three days, resale prices for the shoe had skyrocketed to around $400 to $1,000.
The players
Costco
A major American membership warehouse club that is known for its exclusive in-house Kirkland Signature brand and ability to drive high demand for limited-edition products.
Nike
An American multinational corporation that is the world’s largest supplier of athletic shoes and apparel, and a frequent collaborator with retailers on exclusive product releases.
What’s next
Costco and Nike have not announced any plans for additional releases of the exclusive Nike SB Dunk Low x Kirkland Signature shoe, but the high demand and resale prices suggest there may be interest in future collaborations between the two brands.
The takeaway
This Costco and Nike collaboration demonstrates the power of exclusive, limited-edition product drops to generate significant hype and demand, even in the highly competitive sneaker market. It also highlights the continued strength of the sneaker resale economy, where savvy resellers can profit from scarce releases.
