Central Valley-grown food gets its own brand

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A new label called "Central to the Valley" will launch on March 10 to support local food production and celebrate Central Valley farmers in California. The initiative is funded by F3 Local through a partnership with the Community Alliance with Family Farmers.

Why it matters

The new branding effort aims to increase access to locally-grown food in the Central Valley region and strengthen the area's regional identity by highlighting its agricultural heritage and community of family farmers.

The details

The "Central to the Valley" label will officially debut on March 10 with the goal of expanding access to local food and celebrating the Central Valley's farmers and unified regional identity. The project is funded by the nonprofit organization F3 Local through a partnership with the Community Alliance with Family Farmers.

• The "Central to the Valley" label will launch on March 10, 2026.

What’s next

The new "Central to the Valley" label is expected to start appearing on local food products across the Central Valley region following the March 10 launch.