Ashly Alyas Drives Global Brand Strategy at ZEISS Medical Technology

Marketing Manager Leverages Data-Driven Insights to Enhance Visibility and Impact in Ophthalmology Division

Published on Feb. 27, 2026

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Ashly Alyas, Marketing Manager for the Ophthalmology Division at ZEISS Medical Technology, is an accomplished marketing professional with expertise in medical devices and healthcare. Armed with a Bachelor's degree in Communications, Ashly has contributed to leading companies like Allergan, Myovant Sciences, Earlens Corporation, and ZEISS, excelling in digital marketing, direct and B2B marketing, marketing operations, and strategic communications. At ZEISS, she develops and executes marketing campaigns that support brand initiatives across the ophthalmology division, leveraging data-driven insights to optimize campaigns and maximize ROI.

Why it matters

Ashly's career journey highlights the importance of mentorship and relationship-building in the highly specialized and relationship-driven medical device industry. Her adaptability, precision, and results-driven approach in navigating the complex ophthalmology space showcase the valuable contributions women can make in advancing medical technology and supporting healthcare professionals.

The details

Ashly's expertise spans digital marketing, direct and B2B marketing, marketing operations, and strategic communications. She is particularly skilled in building strong relationships, mentoring teams, and creating campaigns that align with both organizational objectives and customer needs. Her bilingual proficiency in English and Spanish further enhances her ability to engage diverse audiences and support global marketing initiatives.

  • Ashly's career began at Allergan, now part of AbbVie, in 2018.
  • She joined ZEISS Medical Technology in 2021.

The players

Ashly Alyas

Marketing Manager for the Ophthalmology Division at ZEISS Medical Technology, with extensive experience in multi-channel campaigns, brand strategy, and lead generation.

Claudia Reyes

Former VP at Allergan, who mentored Ashly early in her career and helped build her credibility in the industry.

ZEISS Medical Technology

A leading provider of medical technology, specializing in ophthalmology and other healthcare solutions.

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What they’re saying

“Mentorship has been central to Ashly's professional growth. Early in her career, she was guided by Claudia Reyes, former VP at Allergan, who entrusted Ashly with challenging projects, connected her to industry leaders, and helped build credibility that defined the trajectory of her career.”

— Ashly Alyas, Marketing Manager, ZEISS Medical Technology (EINPresswire)

What’s next

Ashly continues to deepen her expertise in the ophthalmology space, staying intellectually curious and deeply engaged with surgeons and cross-functional teams to ensure her marketing strategies are informed, relevant, and impactful.

The takeaway

Ashly's journey showcases the value of mentorship, relationship-building, and a data-driven, results-oriented approach in the medical device industry. Her commitment to supporting emerging professionals and contributing to a culture of advancement and accountability serves as an inspiration for women navigating competitive fields.