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Torrance Today
By the People, for the People
Honda Abandons US Electric Vehicle Plans, Casting Doubt on Sony-Honda Afeela Project
The cancellation of the Acura RSX EV and other 0 Series models highlights Honda's struggle to compete with newer EV makers on value.
Mar. 16, 2026 at 11:24pm
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In a surprise move, Honda has announced the cancellation of its ambitious US electric vehicle plans, including the highly anticipated Acura RSX EV and the 0 Series sedan and SUV. The company cited 'recent changes in the business environment' and an inability to compete on value with newer EV manufacturers. This decision has cast uncertainty over the future of the Sony-Honda Mobility Afeela project, which was slated to be built on Honda's 0 Series platform.
Why it matters
Honda's retreat from the US EV market underscores the intense competition and challenges facing established automakers as they try to keep up with newer, more agile EV startups. The cancellation of the Acura RSX EV, which promised impressive performance and features, is a significant setback for Acura's electric ambitions. The fate of the Sony-Honda Afeela project is now in question, raising concerns about the viability of this high-profile collaboration.
The details
The Acura RSX EV was intended to be a performance-focused electric crossover with up to 600 horsepower and a range of 289-350 miles. It was to be the first Acura built on Honda's in-house EV platform, representing a significant investment in the brand's electric future. In addition to the RSX, Honda also scrapped plans for its 0 Series sedan and SUV, which were designed to be affordable and accessible EVs. The company cited financial losses and an inability to compete on value as the primary reasons for these cancellations.
- Last week, Honda announced the cancellation of its US electric vehicle plans.
- The Acura RSX EV was slated for an early 2026 release.
The players
Honda
A major Japanese automaker that has now retreated from its ambitious US electric vehicle plans, including the cancellation of the Acura RSX EV and the 0 Series sedan and SUV.
Sony Honda Mobility
A joint venture between Sony and Honda that was developing the Afeela electric sedan, which was planned to be built on Honda's 0 Series platform.
Acura
Honda's luxury vehicle division, which was set to launch the high-performance Acura RSX EV before the project was cancelled.
What’s next
Sony Honda Mobility is proceeding with plans for the grand opening of its studio and delivery hub in Torrance, California, now scheduled for March 21st. However, the company is discussing the implications of Honda's decision and has not provided further details on the future of the Afeela project.
The takeaway
Honda's retreat from the US EV market highlights the intense competition and challenges facing established automakers as they try to keep up with newer, more agile EV startups. The cancellation of the Acura RSX EV and other 0 Series models is a significant setback for Honda's electric ambitions, and it raises concerns about the viability of the Sony-Honda Afeela project, which was planned to be built on Honda's now-scrapped platform.
