Dakota Johnson Shines in New Calvin Klein Denim and Underwear Campaign

The actress showcases the brand's latest styles in a relaxed, California-inspired photoshoot.

Published on Mar. 9, 2026

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Dakota Johnson stars in Calvin Klein's new denim and underwear campaign, photographed by Gordon von Steiner in a house in Topanga, California. The actress discusses her personal denim and underwear preferences, from baggy jeans to minimal, barely-there styles.

Why it matters

As one of the most recognizable faces in fashion and entertainment, Dakota Johnson's partnership with the iconic Calvin Klein brand highlights the continued relevance and appeal of the brand's classic denim and underwear offerings, especially among younger consumers.

The details

The photoshoot captured Johnson lounging around the house in various Calvin Klein denim and underwear looks, reflecting her personal style preferences. She favors a baggy, high-waisted jean that can be dressed up or down, as well as both boy shorts and minimal, barely-there underwear styles from the brand.

  • The campaign was photographed in March 2026.

The players

Dakota Johnson

An American actress known for her roles in films like the Fifty Shades series and The Lost Daughter.

Calvin Klein

A renowned American fashion brand known for its iconic denim and underwear products.

Gordon von Steiner

A fashion photographer who shot the campaign for Calvin Klein.

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What they’re saying

“It was very chill. There was a lot of great music playing, a lot of jokes, a lot of me walking around naked essentially, and a lot of people avoiding eye contact with me.”

— Dakota Johnson, Actress (Harper's Bazaar)

“I love a baggy jean because it just makes an outfit, and these are the perfect baggy, schleppy jean to wear with a chic top—what I do is I fold the waistband over so I don't wear a belt and it makes the fit. But if I feel like, wow, I'm slamming today, I'll wear a high-waisted, tighter jean. It depends on the time of the month really, which I think most women can relate to.”

— Dakota Johnson, Actress (Harper's Bazaar)

“No, that's disgusting. That's absolutely disgusting. Also, do you have a deep freezer in your house? No. Only deep freezers kill bacteria. I'm a really clean girl and I'm going to throw those puppies in the wash every day, every damn day.”

— Dakota Johnson, Actress (Harper's Bazaar)

“The Calvin underwear that I'm really into at the moment is the boy shorts, because I sleep in them and then I can bop around the house in the morning and do things. When I get home, I take off my pants—especially if it's a hot day—so I'm in my underwear in my house all the time, that's just who I am.”

— Dakota Johnson, Actress (Harper's Bazaar)

“I wear basically dental floss underwear. I'm that person. Which Calvin does also make… You feel like there's nothing there, and that's wonderful for me. Honestly, this is the best gig I've ever had. They really check all my boxes.”

— Dakota Johnson, Actress (Harper's Bazaar)

What’s next

The campaign is expected to continue rolling out across Calvin Klein's various marketing channels in the coming weeks and months.

The takeaway

Dakota Johnson's partnership with Calvin Klein showcases the brand's enduring appeal and the actress's own personal style, from her preference for relaxed, baggy denim to her love of minimal, barely-there underwear. The campaign highlights the versatility and timelessness of Calvin Klein's iconic offerings.