Goodnature Traps Wins Prestigious GOOD DESIGN® Award

Marking sixth major industry honor since 2024 launch for humane pest control solutions.

Published on Feb. 3, 2026

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Automatic Trap Company, the U.S. distributor for Goodnature Traps, announced that the New Zealand-based company has won the prestigious GOOD DESIGN® Award, one of the world's most respected global design honors. This latest recognition marks Goodnature's sixth major award for its mouse trap since launching in 2024, underscoring strong international validation of its approach to ethical and sustainable pest control.

Why it matters

The GOOD DESIGN® Award celebrates excellence in function, sustainability, and innovation, recognizing products that raise global standards. Goodnature's award-winning mouse trap was recognized for seamlessly integrating humane, toxin-free performance with refined, purpose-driven design, proving that effective pest control can be both ethically responsible and visually sophisticated.

The details

Goodnature traps are engineered to deliver fast, humane results without poisons, making them safer for families, pets, wildlife, and the environment. The product's growing list of international awards reflects increasing consumer demand for sustainable alternatives to traditional rodent control. In the U.S., Goodnature Traps are available online through Automatic Trap Company.

  • Goodnature launched its mouse trap in 2024.
  • Goodnature won the GOOD DESIGN® Award on February 3, 2026.

The players

Automatic Trap Company

The U.S.-based distributor for Goodnature Traps pest-control solutions.

Goodnature Traps

A New Zealand-based company that designs humane, toxin-free pest control solutions trusted by households and conservation programs worldwide.

Blair Calder

President of Automatic Trap Company.

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What they’re saying

“This award confirms what our customers already know. You do not have to choose between humane pest control and great design. Goodnature excels at creating products that perform exceptionally well, protect people and pets, and fit naturally in the home and yard or garden.”

— Blair Calder, President, Automatic Trap Company (businessinsider.com)

The takeaway

Goodnature's GOOD DESIGN® Award win demonstrates that effective and humane pest control solutions can also be visually sophisticated, meeting growing consumer demand for sustainable alternatives to traditional rodent control methods.