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Oliver's Market to open third Santa Rosa store after $25M shopping center purchase
The Sonoma County independent grocer plans to occupy a former Rite Aid space in Farmers Lane Plaza.
Apr. 10, 2026 at 12:21am
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Oliver's Market's expansion into a new Santa Rosa location reflects the grocer's dedication to providing the community with fresh, locally-sourced products.Santa Rosa TodayOliver's Market Inc., the Sonoma County independent grocer, has purchased the Farmers Lane Plaza shopping center in Santa Rosa for $25 million. The company plans to open its third Santa Rosa location in the 35,500-square-foot former Rite Aid space, employing 150 to 200 people. The deal price equated to nearly $271 per square foot for the 92,000-square-foot neighborhood center.
Why it matters
Oliver's Market's expansion in Santa Rosa reflects the grocer's continued growth and commitment to the local community. The purchase of Farmers Lane Plaza also represents a significant real estate transaction in the region, indicating the strength of the retail market.
The details
Oliver's Plaza LLC, led by Steve Maass, the founder of Oliver's Market, purchased the Farmers Lane Plaza shopping center from Joseph Murphy Corp. The 92,000-square-foot center was built in 1979 and previously housed a Rite Aid store, which closed last year as the pharmacy chain went through another bankruptcy proceeding. Oliver's Market plans to gut the former drug store space and transform it into its third Santa Rosa location, with design and construction set to begin once the property sale was completed.
- The $25 million deal was completed on April 1, 2026.
- Oliver's Market announced plans to open the new Santa Rosa store last month.
- Harkey Construction submitted an application in January 2026 to the city to renovate the former Rite Aid space.
The players
Oliver's Market Inc.
A Sonoma County independent grocer that recently completed a seven-year transition to full employee ownership. The company plans to open its third Santa Rosa location in the Farmers Lane Plaza shopping center.
Steve Maass
The founder of Oliver's Market who led the purchase of the Farmers Lane Plaza shopping center through Oliver's Plaza LLC.
Joseph Murphy Corp.
The previous owner of the Farmers Lane Plaza shopping center, which they purchased from Century Properties Fund XV in 1995.
Harkey Construction
The construction company that submitted an application to the city in January 2026 to renovate the former Rite Aid space for Oliver's Market.
Rhonda Deringer
The Keegan & Coppin Co. Inc. representative who represented Joseph Murphy Corp. in the sale of Farmers Lane Plaza.
What’s next
Oliver's Market plans to begin design and construction on the new Santa Rosa store once the property sale is completed. The company expects the new location to employ 150 to 200 people.
The takeaway
The purchase of Farmers Lane Plaza by Oliver's Market demonstrates the strength of the local retail market and the grocer's dedication to serving the Santa Rosa community. This expansion will provide new job opportunities and continue Oliver's Market's mission of offering high-quality, locally-sourced products.
