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Santa Rosa Today
By the People, for the People
SUV Crashes Into Oliver's Market in Santa Rosa
Six people injured as vehicle plows into grocery store
Published on Feb. 13, 2026
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A vehicle slammed into the front of an Oliver's Market grocery store in Santa Rosa, California, tearing a large hole in the building and injuring six people, including two employees. The crash occurred on Friday morning in the Montecito Shopping Center parking lot, with the driver apparently losing control of the SUV and crashing into the store's entrance and a check stand.
Why it matters
This incident raises concerns about public safety in shopping areas and the need for further investigation into the cause of the crash, as well as potential measures to prevent similar accidents in the future. The damage to the Oliver's Market store also disrupts the community's access to this local grocery option.
The details
According to reports, the crash was reported at 11:49 a.m. at the Oliver's Market on 560 Montecito Blvd. Four people were taken to the hospital with "moderate to major" injuries, while two others were treated for minor injuries and released at the scene. Structural engineers were called in to evaluate the integrity of the building after the incident.
- The crash occurred on Friday, February 13, 2026 at 11:49 a.m.
The players
Oliver's Market
A grocery store located in the Montecito Shopping Center in Santa Rosa, California.
Santa Rosa Police Department
The local law enforcement agency investigating the cause of the crash.
What’s next
The Santa Rosa Police Department is continuing its investigation into the cause of the accident.
The takeaway
This incident highlights the need for improved safety measures in shopping areas to protect both customers and businesses from potential vehicle-related accidents and damage.
