Protest Planned Outside Santa Rosa Target Over Cooperation With Immigration Agents

The action is part of a broader 'ICE out of Target' movement across the country.

Jan. 30, 2026 at 4:39pm

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Organizers with Indivisible Sonoma County plan to stage a protest on Saturday, January 31st, outside the Target store in Santa Rosa, California to draw attention to what they describe as the retailer's cooperation with federal immigration enforcement agencies like ICE and CBP. The demonstration is part of a nationwide wave of 'ICE out of Target' protests that began after reports of immigration agents arresting employees at a Target store in Minnesota.

Why it matters

Opposition to ICE has intensified in recent weeks amid national outrage over the fatal shootings of two Minneapolis residents by federal immigration enforcement agents. The protests aim to pressure Target to deny access to immigration agents who lack judicial warrants and to publicly affirm employees' constitutional protections.

The details

The Santa Rosa protest is scheduled to run from 11 a.m. to 1 p.m. at the corner of Kawana Springs Road and the Target entrance at 1980 Santa Rosa Ave. Indivisible Sonoma County is planning a series of weekly Saturday demonstrations starting January 31st outside the Santa Rosa Target to call attention to the retailer's cooperation with federal immigration enforcement agencies and demand the corporation cut ties to the agency.

  • The protest is scheduled for Saturday, January 31, 2026 from 11 a.m. to 1 p.m.

The players

Indivisible Sonoma County

A local activist group organizing the protests outside the Santa Rosa Target store.

U.S. Immigration and Customs Enforcement (ICE)

A federal law enforcement agency that has been the target of the nationwide 'ICE out of Target' protests.

Customs and Border Protection (CBP)

A federal law enforcement agency that has also been the target of the nationwide 'ICE out of Target' protests.

Renee Good

A 37-year-old Minneapolis resident who was fatally shot by an ICE officer, sparking outrage and protests.

Alex Pretti

A 37-year-old intensive care unit nurse in Minneapolis who was fatally shot during an encounter with Customs and Border Patrol agents, also sparking outrage and protests.

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What they’re saying

“The overarching message of what we're going through right now is, step up, shout out, protect, be there for your community.”

— Roxanne Goodfellow, Organizer, Indivisible Sonoma County

“We're asking Target to exercise its Fourth Amendment rights and protect both workers and customers.”

— Roxanne Goodfellow, Organizer, Indivisible Sonoma County

What’s next

Indivisible Sonoma County has said the Santa Rosa protest is intended to be the first in a series of weekly actions outside the Target store to pressure the retailer to cut ties with federal immigration enforcement agencies.

The takeaway

The protests outside the Santa Rosa Target store are part of a broader nationwide movement to pressure major corporations like Target to deny access to immigration agents and protect the constitutional rights of their employees and customers, in the wake of high-profile incidents involving ICE and CBP agents.