- Today
- Holidays
- Birthdays
- Reminders
- Cities
- Atlanta
- Austin
- Baltimore
- Berwyn
- Beverly Hills
- Birmingham
- Boston
- Brooklyn
- Buffalo
- Charlotte
- Chicago
- Cincinnati
- Cleveland
- Columbus
- Dallas
- Denver
- Detroit
- Fort Worth
- Houston
- Indianapolis
- Knoxville
- Las Vegas
- Los Angeles
- Louisville
- Madison
- Memphis
- Miami
- Milwaukee
- Minneapolis
- Nashville
- New Orleans
- New York
- Omaha
- Orlando
- Philadelphia
- Phoenix
- Pittsburgh
- Portland
- Raleigh
- Richmond
- Rutherford
- Sacramento
- Salt Lake City
- San Antonio
- San Diego
- San Francisco
- San Jose
- Seattle
- Tampa
- Tucson
- Washington
Gerber Kawasaki Taps Altruist as New Custodian, Adopts AI Platform
The $4B RIA will route all new business to Altruist and utilize its Hazel AI platform.
Published on Feb. 24, 2026
Got story updates? Submit your updates here. ›
Gerber Kawasaki Wealth & Investment Management, a $4 billion registered investment advisor, has added Altruist as a custodian and will route all new business through the platform. The firm also plans to utilize Altruist's Hazel AI platform, which recently made waves with the launch of AI-powered tax planning capabilities.
Why it matters
This move by Gerber Kawasaki highlights the growing adoption of innovative custodial and technology solutions by large RIAs as they seek to streamline operations, scale their businesses, and leverage the latest advancements in wealth management technology.
The details
Gerber Kawasaki cited Altruist's infrastructure, self-clearing model, fractional share trading capabilities, and unified platforms as reasons for adding the custodian. The firm will also use Hazel, Altruist's AI platform, which recently launched AI-powered tax planning features that triggered a selloff in traditional wealth management stocks.
- Altruist launched its own self-clearing platform, Altruist Clearing, around three years ago.
- Altruist announced plans to acquire SSG, adding more than 1,600 advisors to its platform, just weeks after launching Altruist Clearing.
The players
Gerber Kawasaki Wealth & Investment Management
A $4 billion registered investment advisor based in Santa Monica, California.
Ross Gerber
CEO and President of Gerber Kawasaki Wealth & Investment Management.
Danilo Kawasaki
Vice President and COO of Gerber Kawasaki Wealth & Investment Management.
Altruist
A custodian and financial technology provider that offers a self-clearing platform and the Hazel AI platform.
Hazel
Altruist's AI platform that delivers real-time answers to questions about client accounts and financial information.
What they’re saying
“We're entering a rapid growth phase, and Altruist is the partner to help us scale. As part of this transition, we're moving all new business to Altruist to streamline operations and accelerate our path to $10 billion.”
— Ross Gerber, CEO and President, Gerber Kawasaki Wealth & Investment Management (wealthmanagement.com)
The takeaway
Gerber Kawasaki's decision to adopt Altruist as a custodian and leverage its innovative Hazel AI platform reflects the growing trend among large RIAs to embrace cutting-edge financial technology solutions that can help streamline operations, scale their businesses, and stay ahead of the curve in an increasingly competitive wealth management landscape.
