Enzo Art Fair Aims to Bring a Laid-Back European Vibe to LA's Art Scene

Collector R Parmar's new fair in Echo Park hopes to offer a more casual, collaborative experience during Frieze Week.

Feb. 23, 2026 at 8:26pm

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Enzo Art Fair, founded by collector R Parmar, is set to open this week in Los Angeles, offering a more intimate and experimental alternative to the city's larger art fairs like Frieze LA and Felix LA. The fair, which will take place at Parmar's Alabaster Projects space in Echo Park, will feature nine galleries from New York and aims to provide a more casual, collaborative experience for visitors, taking inspiration from smaller European fairs like Liste and the Basel Social Club.

Why it matters

The introduction of Enzo Art Fair during Frieze Week in LA provides a new option for art enthusiasts, especially those living on the city's East Side who may not want to make the trek to the westside for the larger fairs. Parmar hopes Enzo will offer a more laid-back atmosphere where visitors can leisurely explore the work on view, as well as provide a platform for emerging curators to showcase their vision.

The details

Enzo Art Fair will feature nine galleries from New York, including Margot Samel, Magenta Plains, ILY2, Bank, Laurel Gitlen, and Silke Linder. Rather than traditional booths, the fair will have an open, communal layout in Parmar's 5,000-square-foot Alabaster Projects space. Parmar has also opted not to charge participation fees for the galleries, aiming to make the fair more accessible and collaborative.

  • Enzo Art Fair will run from February 26–28, 2026, with a VIP preview on February 25.
  • The fair will be open to the public from 2 p.m.–8 p.m. each day.

The players

R Parmar

The collector who founded Enzo Art Fair and operates the Alabaster Projects space where the fair will be held.

Margot Samel

A friend of Parmar's and the founder of the art fair Esther, who Parmar consulted with on the idea for Enzo.

Alabaster Projects

Parmar's warehouse-size exhibition space in Echo Park that will host Enzo Art Fair.

Frieze Los Angeles

One of the larger art fairs taking place in Los Angeles during the same week as Enzo.

Felix LA

Another major art fair in Los Angeles that is now in its seventh edition.

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What they’re saying

“Last summer, I was in New York, and I was popping into some of the galleries in Chinatown and Lower East Side. It seems like there is a kind of contraction in the art world, and in having conversations with gallerists and artist friends, I've heard how it's been a tough time over the past several years. So, the conversation [for a new fair] came up very organically with some of the gallerists.”

— R Parmar, Founder, Enzo Art Fair

“I hope people can come through Enzo and have a bit more of a slow experience, a laid-back experience. There are only nine galleries, and the building is roughly 5,000 square feet. We typically have a dividing wall between the two gallery spaces, but we've [taken that wall down] to unite them to make one large, communal exhibition space.”

— R Parmar, Founder, Enzo Art Fair

What’s next

Parmar hopes to expand Enzo Art Fair's programming next year, potentially adding hotel partnerships, artist talks, and shuttle services to connect the fair to other Frieze Week events.

The takeaway

Enzo Art Fair's focus on creating a more casual, collaborative atmosphere during a busy Frieze Week in LA could appeal to art enthusiasts looking for a different kind of fair experience, especially those living on the city's East Side. The fair's experimental model, with no participation fees for galleries, also reflects a collector-driven approach to supporting the art market.