Paramount Unveils Massive TMNT Expansion Plan

New digital series, novels, toys, and themed restaurants aim to revitalize the iconic franchise.

Feb. 12, 2026 at 10:15pm

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Paramount is making a major push to revitalize the Teenage Mutant Ninja Turtles franchise, announcing a multi-platform expansion that includes new digital series, novels, a substantial toy partnership with Mattel, and even themed pizzerias in several countries. The strategy is to leverage the enduring appeal of the Turtles by enabling consumers to engage with the franchise across various mediums.

Why it matters

This isn't just a reboot, but a comprehensive effort by Paramount to fully exploit its investment in the TMNT franchise under new Skydance ownership. The expansion mirrors Disney's approach to tentpole properties, signaling Paramount's intent to build on the recent revitalization of the Turtles through new films and maximize the value of its intellectual property.

The details

The expansion includes a digital series for preschoolers, a novel based on the 'Last Ronin' storyline for adult fans, and plans to open themed pizzerias in Santa Monica, Monterrey, and São Paulo. A major partnership with Mattel will see the toy company produce a wide range of TMNT toys starting in 2027, expected to be a key driver of revenue and brand visibility.

  • The expansion was announced on February 10, 2026.
  • The Mattel toy partnership is set to begin in 2027.

The players

Paramount

The media conglomerate that owns the rights to the Teenage Mutant Ninja Turtles franchise and is leading this major expansion effort.

Skydance

The new owner of the TMNT franchise, having acquired the rights from Paramount in recent years.

Josh Silverman

Paramount's president of global products & experiences, who outlined the company's strategy for leveraging the enduring appeal of the Turtles across multiple platforms.

Kevin Eastman

One of the original creators of the Teenage Mutant Ninja Turtles comic book in 1984.

Peter Laird

The other co-creator of the Teenage Mutant Ninja Turtles, from whom Paramount acquired the rights in 2009.

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What they’re saying

“The Turtles are full of action, humor and heart, and showcases relationships that have resonated with generations of fans worldwide.”

— Josh Silverman, Paramount's president of global products & experiences (newsdirectory3.com)

What’s next

Paramount plans to open the first themed pizzerias in Santa Monica, Monterrey, and São Paulo later this year as part of the franchise expansion.

The takeaway

Paramount's comprehensive TMNT expansion, spanning new content, toys, and immersive experiences, signals the company's long-term commitment to revitalizing the iconic franchise and maximizing its value under new ownership. The strategy mirrors Disney's approach to tentpole properties, aiming to engage fans across multiple demographics and platforms.