Oliveda and Olive Tree People Inc. Leading North America G-Beauty Movement

German cosmetics brand Oliveda and subsidiary Olive Tree People Inc. see rapid growth in North America's clean beauty market.

Published on Feb. 9, 2026

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Oliveda International, Inc. announced that its German cosmetics brand Oliveda and subsidiary Olive Tree People Inc. are leading the G-Beauty (German Beauty) movement in North America, with sales exceeding $200 million in the region in 2024 and 2025. The companies are pioneers in waterless cosmetics and nutricosmetics, and Olive Tree People Inc. has achieved over 1,900% growth in North America in the last two years, reaching a valuation of over $1 billion in 2025.

Why it matters

The G-Beauty movement represents a growing consumer demand for clean, transparent, and scientifically-backed skincare products. Oliveda and Olive Tree People's success highlights the increasing popularity of German-made cosmetics that prioritize safety, minimalist formulations, and efficacy in the North American market.

The details

Oliveda and Olive Tree People's products are characterized by minimalist formulations, high safety standards, and transparency regarding ingredients and efficacy. The companies are leaders in the waterless cosmetics movement and pioneers in nutricosmetics, having launched the Beauty Fountain I66 product that combines hydroxytyrosol and collagen peptides as early as 2016.

  • Oliveda launched the Beauty Fountain I66 product in 2016.
  • Olive Tree People Inc. achieved over 1,900% growth in North America in the last two years.
  • Olive Tree People Inc. was valued at over $1 billion in 2025.

The players

Oliveda International, Inc.

A company that owns the German cosmetics brand Oliveda and the subsidiary Olive Tree People Inc. The company was founded by German real estate investor Thomas Lommel and has over 20 years of experience in managing and organically certifying mountain olive trees, extracting olive oils and hydroxytyrosol, and producing and distributing cosmetic and holistic waterless products related to the olive tree.

Olive Tree People Inc.

A subsidiary of Oliveda International, Inc. that has achieved over 1,900% growth in North America in the last two years and was valued at over $1 billion in 2025.

Thomas Lommel

The German real estate investor who founded Oliveda International, Inc. and its subsidiaries. He is the inventor of the Olive Tree Therapy 10 years in 14 days, olive matcha, and a coffee replacement based on olive leaf and hydroxytyrosol.

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The takeaway

Oliveda and Olive Tree People's success in the North American G-Beauty market demonstrates the growing consumer demand for clean, transparent, and scientifically-backed skincare products. Their innovative waterless and nutricosmetic offerings have positioned them as leaders in the German beauty movement, which prioritizes safety, minimalism, and efficacy.