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Dior Addict Sweet Shop Party Draws Anya Taylor-Joy and More
The candy-themed pop-up celebrated the launch of Dior's new lip oils and fragrances.
Published on Feb. 4, 2026
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Dior ambassador Anya Taylor-Joy attended the Dior Addict Sweet Shop party on the Sunset Strip in Los Angeles, which celebrated the launch of the French luxury brand's new Dior Addict Lip Glow Oils and fragrances. The candy-themed pop-up featured pink cookies, pastel gummies, gumballs, and a bundt cake dessert bar. Taylor-Joy, who was fresh from promoting her new Apple TV action series 'Lucky', said her white dress with blue detailing reminded her of Mr. Dior's original Junon dress and had a 'Marie-Antoinette and Petit Trianon vibe'.
Why it matters
The Dior Addict Sweet Shop party highlights the brand's continued efforts to engage consumers, especially younger audiences, through immersive, experiential marketing activations that blend high-end luxury with playful, Instagram-friendly elements.
The details
The candy-themed pop-up was set up on the Sunset Strip in Los Angeles to mark the launch of Dior's new Dior Addict Lip Glow Oils and fragrances. In addition to the sweet treats, the event offered guests a chance to interact with the new products in a whimsical, visually striking environment.
- The party took place on Monday, February 5, 2026.
The players
Anya Taylor-Joy
A Dior ambassador who attended the event after spending the afternoon promoting her new Apple TV action series 'Lucky' in Santa Monica.
Christian Dior
The founder of the French luxury fashion house Dior, whose original Junon dress design inspired Anya Taylor-Joy's outfit for the event.
What they’re saying
“That is quite chic.”
— Anya Taylor-Joy
“It reminded me a little bit of Mr. Dior's original Junon dress with the petals. It also gave me a slight Marie-Antoinette and Petit Trianon vibe. I thought, I'm going to a candy store, I might as well dress for it.”
— Anya Taylor-Joy
The takeaway
Dior's Addict Sweet Shop party demonstrates the brand's ability to create immersive, Instagram-friendly experiences that blend luxury and whimsy, helping to engage younger consumers and build brand affinity.
