- Today
- Holidays
- Birthdays
- Reminders
- Cities
- Atlanta
- Austin
- Baltimore
- Berwyn
- Beverly Hills
- Birmingham
- Boston
- Brooklyn
- Buffalo
- Charlotte
- Chicago
- Cincinnati
- Cleveland
- Columbus
- Dallas
- Denver
- Detroit
- Fort Worth
- Houston
- Indianapolis
- Knoxville
- Las Vegas
- Los Angeles
- Louisville
- Madison
- Memphis
- Miami
- Milwaukee
- Minneapolis
- Nashville
- New Orleans
- New York
- Omaha
- Orlando
- Philadelphia
- Phoenix
- Pittsburgh
- Portland
- Raleigh
- Richmond
- Rutherford
- Sacramento
- Salt Lake City
- San Antonio
- San Diego
- San Francisco
- San Jose
- Seattle
- Tampa
- Tucson
- Washington
BIG Outdoor Redefines Urban Signage Beyond Billboards
Podcast explores how out-of-home advertising has evolved into immersive experiences.
Published on Feb. 4, 2026
Got story updates? Submit your updates here. ›
In a podcast interview, Spencer Kallick sits down with Bill Tagliaferri, president of BIG Outdoor, to discuss how the company is redefining urban signage beyond traditional billboards. Tagliaferri shares BIG Outdoor's growth across iconic markets like Times Square, Sunset Boulevard, and Santa Monica, and the complex real estate, zoning, and community dynamics behind major signage projects. The conversation highlights how thoughtful design, emerging technology, and public-private partnerships can turn signage into a catalyst for economic development and community benefit.
Why it matters
As cities grapple with the visual clutter of billboards and outdoor advertising, BIG Outdoor's approach showcases how signage can be reimagined as an immersive, community-oriented experience. This shift has implications for urban planning, economic development, and the future of out-of-home advertising.
The details
BIG Outdoor has expanded its presence in high-profile markets by developing signage that goes beyond traditional billboards. The company works closely with local governments and communities to design signage that integrates with the surrounding environment and provides economic and social benefits, rather than just serving as advertising space.
- The podcast interview was published on February 4, 2026.
The players
Spencer Kallick
The host of the Real Smart podcast who interviewed Bill Tagliaferri.
Bill Tagliaferri
The president of BIG Outdoor, a company that is redefining urban signage beyond traditional billboards.
BIG Outdoor
A company that is developing innovative out-of-home advertising experiences in iconic markets like Times Square, Sunset Boulevard, and Santa Monica.
What they’re saying
“Thoughtful design, emerging technology, and public-private partnerships can turn signage into a catalyst for economic development and community benefit — not just advertising.”
— Bill Tagliaferri, President, BIG Outdoor (Real Smart Podcast)
The takeaway
BIG Outdoor's approach to urban signage demonstrates how out-of-home advertising can evolve beyond traditional billboards to become an integrated, community-oriented experience that generates economic and social benefits for cities.
