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Google Offers Music-Themed Rewards for Play Points Members
Gold Plus members can redeem points for exclusive music merchandise and experiences.
Jan. 30, 2026 at 2:15pm
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Google is rolling out new music-themed rewards for its Gold Plus Google Play Points members in the US. Eligible users can now redeem their points for exclusive items like a custom Google Play LED Beat Bar, an EP-133 K.O. II Sampler, and merchandise from artists PinkPantheress and EJAE. Google is also hosting meet-and-greet events with the two artists at its Santa Monica store, with Silver Plus members getting priority access.
Why it matters
This promotion allows Google to further engage its most loyal Play Points members by offering unique music-focused rewards and experiences. It aligns with the company's broader efforts to bring fans closer to the artists and music they love through its Play Rewards Tour initiative.
The details
The new music-themed rewards are available exclusively to Gold Plus Google Play Points members in the US. In addition to the custom LED Beat Bar and exclusive EP sampler, members can also redeem points for merchandise from rising artists PinkPantheress and EJAE. Google is also hosting meet-and-greet events with the two artists at its Santa Monica store from January 31 to February 2, with Silver Plus members getting priority access to the events.
- The new music-themed rewards are available starting January 30, 2026.
- The PinkPantheress and EJAE meet-and-greet events will take place from January 31 to February 2, 2026.
The players
Google Play Points
Google's loyalty program that allows users to earn points for various activities within the Google Play ecosystem, which can then be redeemed for rewards.
PinkPantheress
A rising British singer-songwriter known for her blend of drum and bass, garage, and pop music.
EJAE
An up-and-coming American musician who has collaborated with PinkPantheress and other artists in the electronic and indie music scenes.
What’s next
Google plans to continue expanding its music-focused rewards and experiences for Play Points members in the coming months, potentially adding more exclusive merchandise, virtual events, and opportunities to engage with popular artists.
The takeaway
This promotion demonstrates Google's commitment to leveraging its Play Points program to offer unique, music-themed rewards and experiences for its most loyal users. It's a strategic move to deepen engagement with the platform's user base and differentiate its offerings in the competitive digital content and services landscape.
