HdL to Administer Santa Cruz Mountains Wine Preserve Program

HdL Companies will oversee the new wine preservation initiative in the Santa Cruz Mountains region.

Apr. 8, 2026 at 5:45pm

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A high-end, photorealistic studio still-life photograph featuring a collection of premium wine bottles, wine glasses, and oak barrel staves arranged elegantly on a clean, monochromatic seamless background, conceptually representing the quality, tradition, and terroir of the Santa Cruz Mountains wine industry.The new Santa Cruz Mountains Wine Preserve program aims to elevate the region's thriving wine industry through coordinated preservation and promotion efforts.Santa Cruz Today

HdL Companies, a leading municipal services provider, has been selected to administer the new Santa Cruz Mountains Wine Preserve program. The initiative aims to bring structure and efficiency to the region's thriving wine industry by serving as a third-party administrator for the preservation and promotion of local vineyards and wineries.

Why it matters

The Santa Cruz Mountains are home to a diverse array of award-winning wineries, but the region has historically lacked a coordinated effort to protect and promote its wine heritage. The new Wine Preserve program, with HdL at the helm, is expected to bolster the local wine economy, attract more tourism, and ensure the long-term sustainability of this important agricultural area.

The details

As the third-party administrator, HdL Companies will be responsible for managing the application and certification process for the Wine Preserve, verifying the authenticity and quality of participating wineries, and developing marketing and promotional strategies to showcase the region's unique terroir and varietals.

  • The Santa Cruz Mountains Wine Preserve program was launched in April 2026.

The players

HdL Companies

A leading municipal services provider that specializes in revenue enhancement, economic development, and regulatory compliance solutions for local governments.

Santa Cruz Mountains Wine Preserve

A new initiative aimed at protecting and promoting the wine industry in the Santa Cruz Mountains region of California.

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What’s next

In the coming months, HdL will work closely with local wineries, tourism boards, and government agencies to finalize the program's guidelines and begin the certification process for the inaugural class of Wine Preserve members.

The takeaway

The Santa Cruz Mountains Wine Preserve program, with HdL at the helm, represents a significant step forward in the region's efforts to safeguard its wine heritage and capitalize on the growing demand for locally-sourced, artisanal products.