Hovercraft Ventures Acquires Visual Endeavors Design Agency

The experience and innovation platform adds immersive design capabilities to its growing roster of creative companies.

Published on Feb. 5, 2026

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Hovercraft Ventures, a global experience and innovation venture platform, has acquired Visual Endeavors, a Santa Cruz, California-based design and creative solutions agency known for its work across live entertainment, brand activations, and experiential installations. Visual Endeavors has contributed to major projects for artists like the Backstreet Boys, Zac Brown Band, Green Day, and more. The acquisition adds Visual Endeavors' in-house PixelCannon computing platform and real-time tracking technology to Hovercraft Ventures' growing portfolio of creative, production, and technology companies.

Why it matters

The acquisition of Visual Endeavors strengthens Hovercraft Ventures' position as a consolidated home for experience-driven companies, allowing it to offer a wider range of creative and technical capabilities to clients in the entertainment, retail, and sports industries. It also provides Visual Endeavors with the resources and collaborative opportunities to scale its innovative solutions for the live events and experiential marketing sectors.

The details

Visual Endeavors is led by founder and executive director Aron Altmark and is known for blending technology and creative execution to deliver immersive experiences. The firm's PixelCannon computing platform is described as a rugged, economical rendering solution built for the entertainment industry and used for media serving, rendering, and real-time visualization. Visual Endeavors also serves as the official North American Creative Solutions Provider for BlackTrax and maintains a large rental inventory of the real-time tracking technology in the U.S.

  • Hovercraft Ventures acquired Visual Endeavors in February 2026.

The players

Hovercraft Ventures

A global experience and innovation venture platform that has acquired several creative, production, and technology companies, including Visual Endeavors, Raw Cereal, Hovercraft, and OMM.

Visual Endeavors

A Santa Cruz, California-based design and creative solutions agency known for its work across live entertainment, brand activations, and experiential installations. The firm is led by founder and executive director Aron Altmark.

Aron Altmark

The founder and executive director of Visual Endeavors.

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What they’re saying

“Aron Altmark has long been the secret ingredient for the biggest names in touring, masterfully blending complex technology with pure creative vision. Bringing Visual Endeavors into our roster adds a foundational layer of technical genius that allows Hovercraft Ventures to capture a greater share in the experiential ecosystem and will power the next generation of experiences from our entire platform.”

— Jeff Kaplan, CEO and Founder, Hovercraft Ventures (pulse2.com)

“We've built our reputation by partnering with the best in the business. Now, as part of Hovercraft Ventures, we have a true home that gives us the shared resources and collaborative engine to innovate experiences, at a scale we've always imagined, to our current and future clients.”

— Aron Altmark, Founder and Executive Director, Visual Endeavors (pulse2.com)

What’s next

Hovercraft Ventures plans to leverage Visual Endeavors' expertise and technology solutions to enhance the experiential offerings across its growing portfolio of companies.

The takeaway

The acquisition of Visual Endeavors strengthens Hovercraft Ventures' position as a leading platform for experience-driven businesses, combining creative, production, and technology capabilities to deliver innovative solutions for clients in the entertainment, retail, and sports industries.