Yubico Appoints New Chief Marketing Officer to Drive Growth

Poupak Modirassari Enbom joins the cybersecurity company to accelerate global momentum and market leadership.

Mar. 31, 2026 at 4:36am

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Yubico, the creator of the YubiKey hardware authentication security keys, has appointed Poupak Modirassari Enbom as its new Chief Marketing Officer. Enbom brings deep experience in cybersecurity and identity security, having built and led global go-to-market organizations across sales and marketing. In her new role, she will lead Yubico's global marketing and business development efforts, focusing on strengthening executive engagement and advancing the company's leadership in hardware-backed authentication and passwordless adoption.

Why it matters

As organizations worldwide accelerate the shift to phishing-resistant authentication and modern identity security in the age of AI-driven attacks, Yubico's appointment of an experienced cybersecurity marketing leader signals the company's commitment to expanding its impact and supporting customers and partners globally.

The details

Enbom joins Yubico at a pivotal moment as the company aims to help more organizations and users protect digital identities in an increasingly complex threat landscape. With a foundation in engineering and a track record of leading cross-functional business initiatives, she brings a 360-degree perspective on the business that enables organizations to scale securely while staying grounded in business outcomes.

  • Enbom's appointment was announced on March 31, 2026.

The players

Yubico

Yubico is the creator of the YubiKey, the most secure passkeys and a leading provider of hardware authentication security keys. The company is on a mission to make the digital world safer for everyone.

Poupak Modirassari Enbom

Poupak Enbom is the new Chief Marketing Officer at Yubico. She brings deep experience in cybersecurity and identity security, having built and led global go-to-market organizations across sales and marketing.

Jerrod Chong

Jerrod Chong is the acting chief executive officer of Yubico.

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What they’re saying

“We're excited to welcome Poupak to Yubico. As the threat landscape evolves with AI-driven attacks and increasing automation, organizations are rethinking how they secure digital identities of both humans and AI agents at scale. She brings a unique combination of technical depth, global leadership, and customer-first mindset that will help us continue to expand our impact and support our customers and partners around the world.”

— Jerrod Chong, Acting Chief Executive Officer, Yubico

“Yubico built the foundation of modern authentication and continues to play a pivotal role in shaping the future, along with setting the standard for phishing-resistant security and delivering the original passkey. What stands out is not only the company's innovation, but its deep commitment to customers to build open, trusted solutions that scale globally. I'm excited to join this mission-driven team and help more organizations and users to protect digital identities in an increasingly complex threat landscape.”

— Poupak Modirassari Enbom, Chief Marketing Officer, Yubico

What’s next

Enbom's appointment is expected to help Yubico accelerate its global momentum and drive market leadership in the cybersecurity and identity security space.

The takeaway

Yubico's appointment of an experienced cybersecurity marketing leader signals the company's commitment to expanding its impact and supporting customers and partners globally as organizations worldwide accelerate the shift to phishing-resistant authentication and modern identity security in the age of AI-driven attacks.