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Bullseye Event Group Partners with Desnuda Organic Tequila for Exclusive Sponsorship
Premium tequila brand to power VIP hospitality experiences at some of the nation's most sought-after sports and entertainment events
Mar. 31, 2026 at 7:12pm
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Desnuda Organic Tequila, the exclusive spirit partner of Bullseye Event Group's premium VIP hospitality experiences, brings its commitment to authenticity and craftsmanship to the most sought-after sports and entertainment events.Santa Clara TodayBullseye Event Group, a leading provider of premium VIP experiences at major sporting events, has announced a new multi-year partnership with Desnuda Organic Tequila. Under the agreement, Desnuda will become the Exclusive Tequila Partner across Bullseye's national hospitality platform, including its flagship Players Tailgate leading up to the Super Bowl, professional football VIP tailgates in seven markets, and global sports activations beginning in 2026.
Why it matters
This partnership allows Desnuda Tequila to directly engage with a highly sought-after audience of sports fans, corporate partners, athletes, and cultural influencers at some of the most exclusive VIP events in the country. For Bullseye, aligning with a premium, craft tequila brand like Desnuda helps elevate their hospitality offerings and provides unique experiences for their guests.
The details
The partnership officially debuted at The Players Tailgate during Super Bowl weekend in Santa Clara in February 2026. Bullseye's flagship event is widely recognized as the premier VIP experience surrounding the biggest weekend in football. As part of the collaboration, Desnuda will be the exclusive tequila poured and promoted across all Bullseye-produced events, integrating the brand into premium hospitality environments through signature cocktails, branded tasting experiences, VIP lounges, and immersive activations.
- The partnership officially debuted at The Players Tailgate during Super Bowl weekend in Santa Clara in February 2026.
- The partnership spans Bullseye's national event footprint, including championship weekend activations, professional football VIP tailgate experiences throughout the 2026–2027 season, and VIP hospitality surrounding the 2026 FIFA World Cup.
The players
Bullseye Event Group
A leading provider of premium VIP experiences at major sporting events.
Desnuda Organic Tequila
A premium tequila brand crafted from 100% organic Blue Weber agave and produced in Mexico using traditional methods.
Kyle Kinnett
CEO of Bullseye Event Group.
Brandon Korthuis
President of Desnuda Tequila.
What they’re saying
“Working with Bullseye Event Group allows us to bring our tequila directly into some of the most exciting VIP tailgate environments in sports, music, and live events. It's a true partnership built on shared vision, where we're both committed to creating memorable experiences for fans, partners, and the entire Bullseye community.”
— Brandon Korthuis, President of Desnuda Tequila
“Bullseye Event Group is excited to partner with Desnuda as the Exclusive Tequila Partner across our national hospitality platform. We've spent more than a decade curating the most premium VIP experiences in sports, and the brands we partner with have to match that standard. Desnuda Organic Tequila does exactly that.”
— Kyle Kinnett, CEO of Bullseye Event Group
What’s next
The partnership will continue to be showcased at Bullseye's flagship Players Tailgate event leading up to the Super Bowl, as well as VIP tailgate experiences for professional football teams and global sports activations throughout the 2026-2027 season.
The takeaway
This partnership demonstrates Bullseye Event Group's commitment to providing the most premium VIP experiences in sports by aligning with a high-quality, craft tequila brand like Desnuda. It also highlights Desnuda's strategy of directly engaging with a highly engaged audience of sports fans, corporate partners, and cultural influencers through exclusive sponsorship opportunities.
