Yubico Appoints New Chief Marketing Officer

Poupak Modirassari Enbom to drive global momentum and growth for security tech company.

Mar. 30, 2026 at 3:31pm

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A glowing, neon-lit 3D illustration of a Yubico security key, with pulsing lines of light representing secure data transmission and authentication, set against a dark, high-tech backdrop with subtle circuit board patterns.Yubico's new CMO aims to drive global adoption of the company's innovative security hardware through strategic marketing initiatives.Santa Clara Today

Yubico, a leading provider of hardware security keys and other authentication solutions, has appointed Poupak Modirassari Enbom as its new Chief Marketing Officer. In this role, Enbom will be responsible for accelerating Yubico's global expansion and driving awareness of the company's innovative security technologies.

Why it matters

Yubico is a key player in the growing market for hardware-based authentication and security solutions, which are increasingly important as more business and personal activities move online. Enbom's appointment signals Yubico's ambition to further cement its position as a leader in this space and reach new global markets and customers.

The details

Enbom brings over 15 years of marketing and growth experience to Yubico, having previously held senior roles at technology companies like Dropbox and Atlassian. In her new position, she will oversee Yubico's worldwide marketing strategy, including brand development, product marketing, and demand generation initiatives.

  • Enbom was appointed as Yubico's new Chief Marketing Officer on March 30, 2026.

The players

Yubico

A leading provider of hardware security keys and other authentication solutions.

Poupak Modirassari Enbom

Yubico's newly appointed Chief Marketing Officer, with over 15 years of marketing and growth experience in the technology industry.

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What they’re saying

“I'm thrilled to join the Yubico team and help drive the next phase of the company's global growth. Yubico's mission to provide simple, secure authentication solutions is more important than ever, and I look forward to building on the company's strong foundation to reach new customers and markets worldwide.”

— Poupak Modirassari Enbom, Chief Marketing Officer, Yubico

What’s next

Enbom will immediately begin implementing her global marketing strategy to expand Yubico's reach and drive adoption of its security technologies.

The takeaway

Yubico's appointment of an experienced marketing executive signals its commitment to accelerating growth and solidifying its position as a leader in the hardware security authentication market.