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Santa Clara Today
By the People, for the People
Nielsen Revises Super Bowl Final Viewership to 125.6 Million
The updated numbers represent a 700,000 increase from the original estimate.
Published on Feb. 27, 2026
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Nielsen has revised the final viewership numbers for Super Bowl 60 between the Seattle Seahawks and New England Patriots, increasing the average audience to 125.6 million viewers. The original estimate released on February 10th was 124.9 million viewers, but Nielsen attributed the update to a Big Data provider not properly collecting data from its devices on game day.
Why it matters
The Super Bowl is the most-watched annual sporting event in the United States, and accurate viewership data is crucial for advertisers, broadcasters, and the NFL. The revised numbers provide a more complete picture of the massive audience that tuned in to watch the game.
The details
The updated viewership figure of 125.6 million represents a 700,000 increase from the original estimate. Nielsen stated that the change was due to a Big Data provider not properly collecting data from its devices on February 8th, the date of Super Bowl 60. The game was broadcast on NBC, Peacock, Telemundo, NBC Sports Digital, and NFL+.
- The Super Bowl was played on February 8, 2026.
- Nielsen released the original viewership estimate of 124.9 million on February 10, 2026.
- Nielsen released the revised final viewership number of 125.6 million on February 20, 2026.
The players
Seattle Seahawks
The NFL team that won Super Bowl 60, defeating the New England Patriots.
New England Patriots
The NFL team that lost Super Bowl 60 to the Seattle Seahawks.
Mike Macdonald
The head coach of the Seattle Seahawks, who is pictured holding the Super Bowl trophy.
Sam Darnold
The quarterback for the Seattle Seahawks, who is pictured celebrating the team's Super Bowl victory.
Nielsen
The media measurement and analytics company that provided the viewership data for Super Bowl 60.
The takeaway
The revised Super Bowl viewership numbers demonstrate the importance of accurate data collection and reporting, especially for such a high-profile event. The increase of 700,000 viewers highlights the need for media companies to continuously refine their measurement methods to ensure they are capturing the full scope of their audience.
