ISSIP Appoints Two New Board Directors for 2026-2027 Service

Jeffrey Borek of IBM and Jens Neuhüttler of Fraunhofer Institute bring service science and innovation leadership to global non-profit

Published on Feb. 25, 2026

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The International Society of Service Innovation Professionals (ISSIP), a global non-profit advancing innovation to better serve people, business, and society, has announced the appointment of Jeffrey Borek of IBM and Jens Neuhüttler of Fraunhofer Institute to its Board of Directors for the 2026-2027 term.

Why it matters

ISSIP is a prominent global organization focused on driving service innovation, and the addition of Borek and Neuhüttler to the board brings significant expertise in service science, technology leadership, and collaborative execution - key areas for ISSIP as it continues to transform for the AI age.

The details

Jeffrey Borek is an experienced technology executive at IBM, driving results through technology leadership, ecosystem engagement, and collaborative execution. Jens Neuhüttler heads the Research and Innovation Center 'Cognitive Service Systems' at the Fraunhofer Institute, focusing on the systematic development of AI-supported service innovations and data-driven business models.

  • In January 2026, Jeffrey Borek was appointed to Product Management & Head of Open Agentic Alliances, WW Program Director, Software Group for IBM.
  • Jens Neuhüttler joined the ISSIP Board of Directors in 2026 for a two-year term.

The players

Jeffrey Borek

An experienced technology executive driving results through technology leadership, ecosystem engagement, and collaborative execution at IBM, where he has served for 29 years.

Jens Neuhüttler

Heads the Research and Innovation Center 'Cognitive Service Systems' at the Fraunhofer Institute for Industrial Engineering IAO, focusing on the systematic development of AI-supported service innovations and data-driven business models.

Haluk Demirkan

Principal Amazon Scientist, Professor at University of Washington, and President of ISSIP.

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What they’re saying

“We welcome Jeffrey and Jens, who have been engaged ISSIP contributors for years, and bring a strong combination of service science and fresh thinking to our transforming organization for the AI age.”

— Haluk Demirkan, Principal Amazon Scientist, UW Prof and President of ISSIP (EINPresswire.com)

The takeaway

The appointments of Borek and Neuhüttler to the ISSIP Board of Directors demonstrate the organization's commitment to bringing in top talent and expertise in service science and innovation as it evolves to meet the challenges of the AI age.