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ISSIP Appoints Two New Board Directors for 2026-2027 Service
Jeffrey Borek of IBM and Jens Neuhüttler of Fraunhofer Institute bring service science and innovation leadership to global non-profit
Published on Feb. 25, 2026
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The International Society of Service Innovation Professionals (ISSIP), the global non-profit advancing innovation to better serve people, business, and society, has announced the appointment of Jeffrey Borek of IBM and Jens Neuhüttler of Fraunhofer Institute to its Board of Directors for the 2026-2027 term.
Why it matters
ISSIP is a leading global community focused on driving innovation in service delivery and customer experiences, particularly as AI and data-driven technologies transform the industry. The addition of Borek and Neuhüttler, who are recognized experts in service science and technology leadership, will help guide ISSIP's strategic direction and initiatives during a critical period of change.
The details
Jeffrey Borek is an experienced technology executive at IBM, leading product management and open innovation initiatives. Jens Neuhüttler heads the Research and Innovation Center 'Cognitive Service Systems' at the Fraunhofer Institute, focused on AI-powered service innovations. Both have been long-time contributors to ISSIP and will bring their expertise in service science, technology, and innovation to the organization's Board of Directors.
- Jeffrey Borek was appointed to Product Management & Head of Open Agentic Alliances, WW Program Director, Software Group for IBM in January 2026.
- Jens Neuhüttler has been the head of the Research and Innovation Center 'Cognitive Service Systems' at the Fraunhofer Institute since an unspecified date.
The players
Jeffrey Borek
An experienced technology executive driving results through technology leadership, ecosystem engagement, and collaborative execution at IBM, where he has served for 29 years. He is an internationally recognized open source AI/augmented intelligence keynote speaker.
Jens Neuhüttler
Heads the Research and Innovation Center 'Cognitive Service Systems' at the Fraunhofer Institute for Industrial Engineering IAO, focused on the systematic development of AI-supported service innovations and data-driven business models across industries.
Haluk Demirkan
Principal Amazon Scientist, Professor at University of Washington and President of ISSIP.
What they’re saying
“We welcome Jeffrey and Jens, who have been engaged ISSIP contributors for years, and bring a strong combination of service science and fresh thinking to our transforming organization for the AI age.”
— Haluk Demirkan, Principal Amazon Scientist, UW Prof and President of ISSIP (EINPresswire.com)
The takeaway
The appointments of Borek and Neuhüttler to the ISSIP Board of Directors demonstrate the organization's commitment to leveraging top talent in service science and innovation to guide its strategic direction and initiatives as the industry undergoes a digital transformation driven by AI and data-driven technologies.
