- Today
- Holidays
- Birthdays
- Reminders
- Cities
- Atlanta
- Austin
- Baltimore
- Berwyn
- Beverly Hills
- Birmingham
- Boston
- Brooklyn
- Buffalo
- Charlotte
- Chicago
- Cincinnati
- Cleveland
- Columbus
- Dallas
- Denver
- Detroit
- Fort Worth
- Houston
- Indianapolis
- Knoxville
- Las Vegas
- Los Angeles
- Louisville
- Madison
- Memphis
- Miami
- Milwaukee
- Minneapolis
- Nashville
- New Orleans
- New York
- Omaha
- Orlando
- Philadelphia
- Phoenix
- Pittsburgh
- Portland
- Raleigh
- Richmond
- Rutherford
- Sacramento
- Salt Lake City
- San Antonio
- San Diego
- San Francisco
- San Jose
- Seattle
- Tampa
- Tucson
- Washington
NBCUniversal's Milan Cortina Olympics Delivers Largest Winter Games Audience Since 2014
More than 215 million Americans tuned in across NBCUniversal's platforms for the 2026 Winter Games
Published on Feb. 23, 2026
Got story updates? Submit your updates here. ›
NBCUniversal's presentation of the 2026 Milan Cortina Olympics dominated the media landscape, delivering the largest Winter Games audience since 2014. The coverage across NBC, Peacock, NBCU Digital Platforms, and Versant's USA Network and CNBC averaged 23.5 million viewers, up 96% from the 2022 Beijing Olympics. Peacock achieved its biggest month ever, streaming a Winter Games record 16.7 billion minutes of coverage.
Why it matters
The success of the Milan Cortina Olympics, along with other major events like Super Bowl LX and the NBA All-Star Game, highlighted NBCUniversal's ability to drive massive audiences and set advertising revenue records across its platforms. This demonstrates the continued power of live sports and major events to captivate viewers and attract advertisers.
The details
NBCUniversal's coverage featured more than 3,200 hours of coverage, 116 events, and a star-studded performance by Team USA, which won a record 12 gold medals and 33 overall. The network's lead Olympics host, Mike Tirico, anchored more than 70 hours of coverage. NBC also extended its streak of being the #1 primetime show for 143 consecutive Olympics nights.
- The Milan Cortina Olympics took place from February 7 to February 21, 2026.
- The Closing Ceremony aired on February 22, 2026.
The players
NBCUniversal
A media and entertainment company that owns and operates the NBC television network, several cable channels including USA Network and CNBC, and the streaming service Peacock.
Mike Tirico
The lead host for NBCUniversal's coverage of the Milan Cortina Olympics, anchoring more than 70 hours of coverage.
Team USA
The United States Olympic team, which won a record 12 gold medals and 33 overall medals at the Milan Cortina Olympics.
What they’re saying
“Beginning with the February 1 debut of Sunday Night Basketball, our NBC Sports and Olympics personnel delivered a truly 'Legendary February' to our audiences on NBC, Telemundo, Peacock and Versant's USA Network and CNBC that definitely exceeded our expectations.”
— Rick Cordella, President, NBC Sports (nbcsports.com)
“These Olympics captured everyone's imagination in ways no one could have predicted. The settings were stunningly beautiful, providing a spectacular backdrop for the intense competition.”
— Molly Solomon, Executive Producer & President, NBC Olympics Production (nbcsports.com)
“The Milan Cortina Olympics proved once again that the American audience will gather in large numbers over 17 days to experience this unmatched global competition.”
— Gary Zenkel, President, NBC Olympics (nbcsports.com)
What’s next
NBCUniversal will continue its coverage of the Olympic Games, with the 2028 Summer Olympics in Los Angeles and the 2030 Winter Olympics in the French Alps.
The takeaway
NBCUniversal's successful coverage of the Milan Cortina Olympics, along with other major events like the Super Bowl and NBA All-Star Game, demonstrates the continued power of live sports and marquee programming to drive massive audiences and advertising revenue across its broadcast, cable, and streaming platforms.
