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By the People, for the People
Dreame Laundry Robot Secures Prime Super Bowl Ad Slot
Landmark move elevates global brand profile for premium home appliance maker
Published on Feb. 12, 2026
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Dreame Robot Laundry, a leading provider of high-end home laundry solutions, made a landmark appearance with a 30-second commercial during the 60th Super Bowl, the most-watched television event in the United States. The ad prominently featured Dreame's flagship L9 Washer-Dryer Set, highlighting its advanced capabilities in intelligent fabric sensing, specialized care programs, and cutting-edge washing technology. This strategic investment represents Dreame's serious commitment to the North American market, where the brand has seen remarkable 189% year-over-year revenue growth in 2025.
Why it matters
Securing a coveted prime-time Super Bowl ad slot is a calculated move in premium brand positioning for Dreame. As a globally recognized platform, the Super Bowl serves not only as a cultural phenomenon but also as a way for brands to establish credibility and prestige. Dreame's successful placement underscores its ambitions for North American market expansion and leadership in the high-end smart home ecosystem.
The details
Dreame's 30-second Super Bowl commercial aired on the event's exclusive broadcaster, NBC, presenting the brand's high-end laundry solutions to millions of American households. The ad focused on highlighting the advanced capabilities of Dreame's flagship L9 Washer-Dryer Set, aligning with the brand's strategic identity as a "technology-driven provider of premium home laundry solutions." This messaging is designed to resonate with discerning American consumers who prioritize innovation, efficiency, and superior results in home appliances.
- On February 8th, 2026, Dreame Robot Laundry made its Super Bowl commercial debut.
- Dreame saw 189% year-over-year revenue growth in the North American market during 2025.
The players
Dreame Robot Laundry
A leading provider of high-end home laundry solutions, known for its advanced capabilities in intelligent fabric sensing, specialized care programs, and cutting-edge washing technology.
Dreame L9 Washer-Dryer Set
Dreame's flagship laundry product, featured prominently in the brand's Super Bowl commercial.
What’s next
Dreame's strategic Super Bowl ad placement is expected to further solidify the brand's position as a forward-thinking global innovator in intelligent home care, providing an unparalleled platform to engage directly with the core U.S. consumer base and build brand familiarity and trust that paves the way for sustained market penetration, future product introductions, and long-term category leadership.
The takeaway
Dreame's successful Super Bowl ad campaign demonstrates a viable pathway for consumer technology and home appliance brands from China and beyond to build relevance and competitiveness in mature, high-stakes international markets like North America. By strategically investing in premium brand positioning and leveraging globally recognized platforms, Dreame has positioned itself as a serious contender in the high-end smart home ecosystem.
