- Today
- Holidays
- Birthdays
- Reminders
- Cities
- Atlanta
- Austin
- Baltimore
- Berwyn
- Beverly Hills
- Birmingham
- Boston
- Brooklyn
- Buffalo
- Charlotte
- Chicago
- Cincinnati
- Cleveland
- Columbus
- Dallas
- Denver
- Detroit
- Fort Worth
- Houston
- Indianapolis
- Knoxville
- Las Vegas
- Los Angeles
- Louisville
- Madison
- Memphis
- Miami
- Milwaukee
- Minneapolis
- Nashville
- New Orleans
- New York
- Omaha
- Orlando
- Philadelphia
- Phoenix
- Pittsburgh
- Portland
- Raleigh
- Richmond
- Rutherford
- Sacramento
- Salt Lake City
- San Antonio
- San Diego
- San Francisco
- San Jose
- Seattle
- Tampa
- Tucson
- Washington
Santa Clara Today
By the People, for the People
Solo Stove Sizzles at Super Bowl Players Tailgate
Outdoor lifestyle brand showcases new products and brings fans together through food and football rivalries.
Published on Feb. 10, 2026
Got story updates? Submit your updates here. ›
Solo Stove, the outdoor lifestyle brand, made a splash at the exclusive Players Tailgate event before Super Bowl LX. The brand's activation, dubbed the "Squash the Beef Showdown," invited rival fans, NFL personalities, and celebrity chefs to come together over an open flame and literally "squash burgers" to turn football rivalries into connection. The showcase featured live cooking demos, fan-submitted rivalries, and highlighted Solo Stove's full lineup of smokeless fire pits, pizza ovens, and chef-grade cooking accessories.
Why it matters
Solo Stove's presence at the Players Tailgate, one of the biggest pre-game events for the Super Bowl, demonstrates the brand's growing prominence in the outdoor cooking and lifestyle space. By bringing together football fans and celebrities through shared experiences around food and fire, Solo Stove was able to showcase its products in an engaging, experiential way that aligned with the spirit of the big game.
The details
The centerpiece of Solo Stove's activation was the debut of its new Steelfire™ 30 Stainless Griddle, which was used by celebrity chefs like Leah Cohen and Miguel Raya, as well as Player Tailgate hosts Aaron May and Marc Murphy, to cook up burgers and other game day fare. NFL players like CJ West, Evan Williams, and Puka Nacua also participated in the "Squash the Beef Showdown," competing in burger-making challenges and offering grilling tips alongside food influencers. The campaign extended beyond the tailgate with additional fan engagement initiatives like the Delish Game Day Showdown and the Big Game S'moredown.
- The Players Tailgate took place on February 8, 2026, the day before Super Bowl LX.
- Solo Stove debuted its new Steelfire™ 30 Stainless Griddle at the event.
The players
Solo Stove
An outdoor lifestyle brand known for its smokeless fire pits, pizza ovens, and chef-grade cooking accessories.
Leah Cohen
A celebrity chef who participated in cooking demos at the Solo Stove activation.
Miguel Raya
A celebrity chef who participated in cooking demos at the Solo Stove activation.
Aaron May
A chef who hosts the Players Tailgate event.
Marc Murphy
A chef who hosts the Players Tailgate event.
What they’re saying
“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”
— Gordon Edgar, grocery employee (Instagram)
What’s next
Solo Stove plans to continue showcasing its outdoor cooking products at high-profile events and activations, building on the success of its presence at the Players Tailgate.
The takeaway
Solo Stove's activation at the Players Tailgate demonstrated the brand's ability to create engaging, experiential marketing that brings people together through shared passions for food, fire, and football. By debuting new products and facilitating friendly rivalries, Solo Stove was able to showcase its growing prominence in the outdoor lifestyle space.
